Product Marketing Manager

Product Marketing Manager

Cambridge, UK | Hybrid (3 days per week)

We're partnering with an innovative and fast-growing B2B technology company based in Cambridge to recruit a Product Marketing Manager. This is an exciting opportunity to join a collaborative business that develops market-leading software solutions for professional services.

This role sits at the intersection of Product, Marketing and Sales, ensuring products are positioned effectively, launches are successful and customer insights shape commercial strategy. You'll play a key role in bringing products to market, developing compelling messaging and creating go-to-market campaigns that resonate with customers.

A significant focus of this role is understanding the needs of the accountancy profession. We're therefore particularly interested in candidates who have experience marketing products to accountants or accountancy firms, or who have worked closely with this customer base.

Key Responsibilities

• Develop clear product positioning, messaging and value propositions that differentiate products in the market.
• Lead the go-to-market strategy for new product launches and feature releases.
• Conduct customer, competitor and market research to identify opportunities and customer pain points.
• Partner closely with Product Management, Sales, Customer Success and Marketing teams to ensure successful product adoption.
• Produce sales enablement materials, product collateral, case studies and customer-facing content.
• Analyse campaign and launch performance, making recommendations based on customer and commercial insights.
• Become the voice of the customer internally, ensuring customer needs influence product development and marketing strategy.
• Support demand generation campaigns with product expertise and compelling messaging.