Lucanet
Product Marketing Manager (all genders)
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About Us
Lucanet is the CFO Solution Platform built for modern finance & tax teams, offering an integrated suite of solutions to simplify and automate their most critical finance processes. More than 6,000 companies around the world rely on our easy-to-use, out-of-the-box SaaS platform - from consolidation and financial planning to tax compliance and reporting, ESG reporting, banking and cash management, and more. PE-backed and growing our footprint across global markets.
Behind the platform is a global team of 850+ people who care about doing the work well. We challenge each other to push boundaries, move fast without cutting corners, and build solutions that genuinely change how finance & tax leaders operate. If you're looking for a place where your work has real reach - and where your growth is part of the deal - this is it.
Discover more about Lucanet as an employer.
The Role
We are looking for a Product Marketing Manager to help prospects and our users understand and get the full value out of Lucanet’s solutions, especially our xP&A solution. This is a highly strategic role focused on driving results that contribute meaningfully to Lucanet’s growth goals. In this role, you'll build a deep understanding of our target customers and buyers and optimize key stages of the customer and buyer journey, from awareness to adoption and expansion, for maximum value creation and customer satisfaction. You'll own product messaging, positioning, sales enablement content, communication around new feature launches, and create tailored messaging and engagement journeys for our key customer segments and personas. This is a highly cross-functional role that requires close partnership with Product, Sales, GTM, and Marketing teams to ensure our customers and prospects understand and realize the full value of our solutions.
What you'll do
- Lead GTM initiatives for xP&A, including the development and execution of launch strategies, messaging frameworks, and engagement plans for new features and product updates.
- Translate complex product capabilities into clear, customer-centric value propositions that resonate with target buyers.
- Utilize tools such as Gong, Salesforce, Lightdash, and LLMs to perform win–loss analysis, visualize insights, and drive data-informed strategic decisions.
- Plan and execute creative go-to-market activities, including video content, webinars, and AI-powered engagement strategies to maximize impact.
- Build and scale high-impact enablement assets that are practical, engaging, and widely adopted by internal teams.
- Work closely with Product, Sales, and Marketing teams to ensure seamless collaboration and consistent messaging across all touchpoints.
- Continuously track competitors and equip customer-facing teams with battlecards, actionable insights, and targeted training.
- Use storytelling and innovative formats to communicate real customer value—going beyond feature lists to highlight tangible business outcomes.
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What you bring to the table
- Demonstrated ability to identify priorities, take initiative, and deliver impactful results.
- 4+ years of experience in SaaS product marketing, with a strong track record in product positioning, messaging, and go-to-market (GTM) execution.
- Skilled at transforming complex product features into clear, compelling value propositions tailored to diverse buyer personas.
- Hands-on experience developing positioning and messaging frameworks that drive measurable sales impact.
- Successfully led product launches from planning through execution, ensuring cross-functional alignment and market success.
- Solid grasp of buyer personas, ideal customer profiles (ICPs), buyer journeys, and product lifecycle stages.
- Ability to identify market trends and customer needs and translate them into structured, actionable insights.
- Practical experience in marketing and campaign execution, with a focus on measurable outcomes.
- A hands-on mindset combined with strong prioritization skills and the ability to lead initiatives and drive results.
- Strong project management, presentation, and writing abilities, paired with experience in interpreting data and turning insights into strategies.
- Positive, solution-oriented, and highly accountable, with a strong sense of ownership.
- Conceptual thinker who uses data to guide decisions and measure success.
- Excellent communication skills in English to collaborate effectively in an international environment.
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To be considered for this role, candidates must have the legal right to work in the country of employment.
Powered by uniqueness
Everybody’s different here and we like it that way. At Lucanet, we embrace the unique qualities of every person. We are dedicated to creating an inclusive workplace where all employees can thrive and feel valued. Regardless of your gender identity, sexual orientation, personal expression, racial identity, ethnicity, religious belief, or disability statuses, you are welcome at Lucanet just as you are. Our recruitment process is solely based on qualifications, merit, and organizational needs, ensuring fairness and equal opportunities for all candidates.
We recognize that every person brings a unique blend of skills and experiences. If you believe you will excel in this role, we want to hear from you – even if you do not check every box on the list. We only want to know why you are great for this role, so please avoid including your picture, age, and marital status in your CV.
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