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Product Marketing Manager - Data Security
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Product Marketing Manager - Data Security
About Skyhigh Security:
Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency.
Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company.
Skyhigh Security Is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our ‘Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self.
We are on these too! Follow us on LinkedIn and Twitter@SkyhighSecurity.
Role Overview:
Skyhigh Security has an exciting opportunity for a Product Marketing Manager, Data Security to help drive the growth and market leadership of our data security portfolio.
This is a high-impact individual contributor role responsible for understanding the market and our buyers, defining compelling positioning and messaging, creating content that moves buyers through the journey, and enabling Sales, Partners and Demand Generation teams to achieve measurable business results.
You will serve as the product marketing lead for solutions aligned to the needs of Data Security and Governance, Risk and Compliance (GRC) buyers, helping Skyhigh Security articulate a differentiated point of view on protecting sensitive data across cloud, web, private applications, email, endpoints and emerging AI use cases.
The ideal candidate brings hands-on product marketing experience in data security, with direct familiarity with categories such as DLP, DSPM, CASB, cloud data security, insider risk, data governance, compliance or AI-related data protection. This is not a generalist cybersecurity PMM role. We are looking for someone who understands how data security buyers think, how they evaluate solutions, and what it takes to turn differentiated capabilities into pipeline, wins and growth.
The right candidate combines strong cybersecurity domain knowledge with exceptional messaging, storytelling and go-to-market execution. You should be equally comfortable interviewing customers, developing differentiated positioning, writing an executive-level presentation, creating a campaign asset, enabling a seller or partner, working with Demand Generation on an integrated campaign, or representing Skyhigh Security in a webinar or analyst conversation.
This role reports to the Director of Product Marketing and will work closely with Product Management, Sales, Demand Generation, Partner Marketing, Communications, Customer Success and other teams around the world.
Key Responsibilities
Own the Market and Buyer Perspective
- Develop a deep understanding of Data Security and Governance, Risk and Compliance (GRC) buyers, including their priorities, pain points, buying triggers, evaluation criteria and evolving requirements.
- Synthesize insights from customers, prospects, analysts, competitors, Sales and the broader market into actionable recommendations for positioning, messaging, go-to-market strategy and product direction.
- Maintain a strong understanding of the competitive landscape across data security markets and identify opportunities for Skyhigh Security to differentiate and win.
- Bring an outside-in perspective to Product, Marketing and Sales decisions and serve as an internal expert on the buyer and market.
- Translate market and buyer insight into clear GTM priorities that help drive pipeline creation, competitive wins, expansion and revenue growth.
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Drive Positioning and Messaging
- Own positioning, value propositions and messaging for assigned data security products and solutions.
- Translate technical capabilities into clear customer value, business outcomes and differentiated reasons to choose Skyhigh Security.
- Develop messaging tailored to the priorities of CISOs, Data Security leaders, GRC and compliance teams and other key buying influencers.
- Connect individual product capabilities into broader Skyhigh Security narratives around data security, AI security, risk reduction and compliance.
- Ensure messaging remains consistent, differentiated and relevant across campaigns, content, sales materials, launches and customer communications.
Create Compelling Buyer Content
- Develop and orchestrate high-impact content across the buyer journey, including presentations, solution briefs, ebooks, white papers, blogs, videos, webinars, assessment tools, web content and other assets.
- Create content that helps buyers understand emerging data security challenges and establishes a clear point of view on how Skyhigh Security solves them.
- Partner directly with Demand Generation to turn positioning, buyer insights and market opportunities into campaigns and offers designed to create and accelerate pipeline.
- Define the messaging, content and proof points needed at each stage of the buyer journey to increase engagement and conversion.
- Develop customer-facing content that makes complex security concepts accessible, relevant and compelling to both technical and executive audiences.
- Use campaign performance, pipeline results, field feedback and buyer engagement to continuously improve messaging, content and offers.
Drive Sales and Partner Success
- Own the product marketing strategy for improving Sales and Partner effectiveness for the data security portfolio.
- Equip Sales, Customer Success and Partners with the messaging, knowledge, proof points and tools needed to successfully engage data security and GRC buyers and advance opportunities.
- Develop pitch decks, competitive guidance, discovery questions, value propositions, battlecards, use cases, objection handling and other practical tools designed to improve seller effectiveness and win rates.
- Deliver high-impact training and enablement for new products, major releases, campaigns and strategic sales plays.
- Partner closely with Sales leadership and the field to identify gaps in seller readiness, competitive pressure and buyer engagement, then develop programs to address them.
- Support strategic customer and prospect opportunities where product marketing expertise can materially improve positioning, differentiation or deal progression.
- Work with Partner Marketing and Channel teams to ensure partners can clearly articulate Skyhigh Security’s value and successfully create and advance opportunities.
- Measure the impact of enablement through field adoption, pipeline progression, competitive performance, win rates and other relevant business outcomes—not simply asset creation or training completion.
Drive Product and Solution Launches
- Lead go-to-market planning and execution for assigned product launches and major innovations.
- Develop a clear understanding of roadmap priorities, capabilities, use cases, target buyers and differentiated customer value.
- Coordinate across Product Management, Demand Generation, Communications, Sales, Partners and Customer Success to ensure launch readiness and effective market activation.
- Develop launch messaging, content, enablement and campaign strategies that translate product innovation into buyer engagement, pipeline and revenue impact.
- Establish clear success measures for launches and assess performance across adoption, pipeline, seller readiness, customer engagement and other relevant business outcomes.
- Use results and feedback to continuously improve future launch programs.
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Build Thought Leadership and Market Influence
- Help establish Skyhigh Security's point of view on emerging data security, compliance and AI-related challenges.
- Develop thought leadership content that elevates the company beyond individual product capabilities and contributes to category and market conversations.
- Serve as a product and market spokesperson for webinars, events, customer meetings, partner engagements and other opportunities.
- Partner with Analyst Relations to develop positioning, supporting evidence and compelling narratives for industry analysts and key market evaluations.
- Support analyst briefings and inquiries with deep product, buyer and competitive expertise.
Collaborate Across the Business
- Build strong working relationships with Product Management and Engineering to understand roadmap strategy and translate innovation into customer value.
- Partner closely with Sales and Customer Success to maintain a strong feedback loop from the market and identify opportunities to improve win rates, expansion and customer engagement.
- Work as a strategic partner to Demand Generation, helping define campaign audiences, value propositions, offers and content that generate and accelerate pipeline.
- Partner with Channel and Partner Marketing teams to turn product positioning into effective partner-led demand and selling motions.
- Collaborate with Communications, Creative and Digital teams to bring positioning and messaging to life through integrated programs.
- Work effectively across a global organization and influence outcomes without relying on formal authority.
- Manage multiple priorities simultaneously while maintaining a high standard for quality and execution.
Qualifications and Experience
- 5+ years of product marketing, product management, technical marketing or related cybersecurity experience, with significant hands-on product marketing experience in data security.
- Demonstrated experience marketing solutions in one or more data security categories such as DLP, DSPM, CASB, cloud data security, insider risk, data governance, compliance or AI-related data protection.
- Deep understanding of Data Security and Governance, Risk and Compliance (GRC) buyer personas, including their priorities, buying processes and evaluation criteria.
- Proven ability to translate complex technical products and capabilities into differentiated, customer-centric positioning and messaging.
- Demonstrated success using product marketing to drive measurable business results through Sales, Partner and Demand Generation teams.
- Strong track record of applying an AI playbook to accelerate the development of high-quality content for multiple stages of the buyer journey and connecting that content to pipeline creation and acceleration.
- Experience enabling enterprise Sales and Partner teams to engage executive, security, GRC and technical buyers and win competitive opportunities.
- Strong understanding of competitive analysis and the ability to turn competitive insight into actionable positioning, campaigns and sales guidance.
- Experience supporting product launches and integrated go-to-market programs in a B2B technology environment.
- Excellent writing, presentation and storytelling skills, with the ability to communicate effectively with both technical and executive audiences.
- Comfortable presenting to customers, prospects, sales teams, partners, analysts and other external audiences.
- Strong cross-functional collaboration and influencing skills.
- Self-directed and action-oriented, with
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