Synectics Solutions
Product Marketing Manager – Finance & Banking
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Fraud teams have never faced greater pressure.
They're expected to block increasingly sophisticated attacks, protect genuine customers, reduce operational costs and support business growth, all while AI accelerates the speed and scale of fraud, and organised criminal networks operate across organisations, sectors and the customer lifecycle.
In that environment, making confident decisions requires a broader view of fraud risk than any single organisation can build alone.
For more than 30 years, Synectics has been at the forefront of fraud prevention helping the UK's leading banks, building societies, lenders and insurers tackle exactly that challenge. By combining trusted, real-time cross-sector fraud intelligence with configurable decisioning, we help organisations identify emerging risk earlier and make more confident decisions.
As we enter an accelerated growth phase, we're looking for a commercially minded Product Marketing Manager – Finance & Banking to lead our vertical marketing programme. This is a rare opportunity to shape how one of the UK's leading fraud intelligence companies is positioned in a rapidly evolving market. You'll help drive the next phase of Synectics' growth, working alongside product, sales and subject matter experts to define messaging, lead product launches and create insight-led campaigns that influence how fraud leaders think about strategy, not just technology.
Why join us?
- Shape the market. Help redefine how fraud intelligence is positioned in one of the UK's most important technology sectors.
- Own a vertical. Lead the go-to-market strategy for finance and banking, influencing positioning, messaging, launches and commercial success.
- Work with experts. Collaborate with product leaders, fraud specialists, data scientists and commercial teams who are genuinely changing how organisations tackle fraud.
- Make a visible impact. This is a brand-new role with collaboration across Product, RevOps, Sales and of course Marketing.
- Grow with us. Join an ambitious, collaborative business where you'll have the freedom to challenge thinking, test ideas and help shape the next phase of Synectics' growth.
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About The Role
As Product Marketing Manager - Finance & Banking, you’ll be the commercial bridge between Product, Marketing, Revenue Operations and Sales, turning complex product capability into sharp positioning, compelling market storytelling and practical sales enablement. You’ll play a pivotal role in strengthening our finance and banking proposition, supporting go-to-market launches and helping commercial teams win new business, unlock upsell opportunities and cross-sell more effectively.
This is a role for someone who enjoys teasing out a compelling, concise story from large volumes of complicated, technical information. You’ll take fraud prevention, ongoing monitoring, fake document screening and identity verification solutions and turn them into clear, persuasive value propositions for fraud teams. You’ll also join a lean, collaborative team of SMEs with a continuous improvement ethos.
- Positioning and messaging: Build sharp, differentiated messaging across ICPs, verticals and use cases, helping the market understand why Synectics matters to fraud teams, stakeholders and business growth.
- Go-to-market delivery: Shape and deliver GTM plans for new product features, propositions and launches, working closely with Product, Revenue Operations, Commercial and the wider Marketing team to turn strategy into market impact.
- Sales enablement: Give commercial teams the confidence, tools and stories they need to win, from pitch decks and battlecards to personas, objection handling guides, sector narratives and sales training.
- Market and competitive intelligence: Turn market trends, customer needs, competitor movement, win/loss insight and pipeline data into clear positioning, stronger propositions and smarter commercial decisions.
- Customer advocacy: Bring customer success stories to the forefront by partnering with Client Success to develop case studies, testimonials and reference stories that demonstrate real-world impact.
- Content collaboration: Collaborate with content and campaign colleagues to create thought leadership and product-led campaigns that engage finance and banking audiences around our core conversation pillars.
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About You
- You’re a commercially minded product marketer with strong B2B experience, ideally gained in financial services technology, fraud prevention, regtech, fintech, banking SaaS, payments or data-driven risk solutions.
- You know how to develop positioning and messaging that starts with insight and ends with commercial impact.
- You understand complex B2B buying environments and can tailor messaging for different audiences, from senior commercial leaders to operational, risk, compliance and technology stakeholders.
- You’re confident launching or positioning products in technical, regulated or enterprise markets, particularly where propositions combine data, decisioning, analytics, workflow and compliance outcomes.
- You’re a natural storyteller who can turn complex capability into messaging that is clear, credible and commercially useful.
- You enjoy working cross-functionally and can build momentum across teams in a sales-led enterprise B2B environment.
- You’re insight-led and analytical, using market intelligence, competitive analysis, win/loss insight, customer feedback and pipeline data to make stronger decisions.
- You’re curious about AI and confident using tools such as Claude, ChatGPT or similar to work smarter, move faster and raise the quality of your output.
Ideal background
- Experience marketing a business or service to banks, building societies, lenders, fintechs, credit providers, payments firms, insurers or other regulated financial services organisations.
- Exposure to fraud prevention, financial crime, AML/KYC, digital identity, credit risk, customer onboarding, transaction monitoring, case management or data-driven decisioning propositions.
- Background in product marketing or worked closely with go-to-market roles supporting enterprise software, data platforms or financial crime solutions.
If you’re ready to take a visible role in shaping how market-leading fraud prevention technology is positioned, launched and sold into finance and banking markets, we’d love to hear from you.
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