Aquent
Product Marketing Manager - Gaming
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Our client is a premier global interactive entertainment company and platform developer. Operating at the intersection of gaming, technology, and digital distribution, they connect millions of active players with top-tier game developers worldwide.
As part of the core marketing team and reporting to the Senior Product Marketing Manager, the Product Marketing Manager will help build and execute specialized go-to-market (GTM) plans for 3rd-party products. You will assist in relationship management for designated accounts and play a crucial role in project managing key release beats for products in your portfolio.
This is a fixed-term contract for 6-12 months, paid via Limited Company (inside IR35). The rate is to be confirmed.
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Job Responsibilities:
- Build and project manage the tactical execution of GTMs by coordinating with multiple departments and marketing functions, including merchandising, social, PLM, and influencer management.
- Ensure execution of store channel support launches on time through copywriting support, asset coordination, team communication, and release management.
- Analyze the impact of various marketing campaigns and broader publishing events on player acquisition, engagement, and commercial business KPIs, providing feedback to external accounts where appropriate.
- Build relationships with key accounts to ensure priority marketing beats are recorded and tracked internally.
- Assist in departmental reporting and sharing of best-practice decks and post-mortems.
- Develop innovative and engaging marketing programs that encompass the entire player journey from user acquisition to retention and monetization.
- Approach plans with an international mindset to optimize product beats and leverage local support where appropriate.
- Manage a product’s lifecycle throughout its campaign and make measurable, data-driven decisions to meet or exceed internal and external KPIs.
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