What we're looking for:

Must-haves:

• 3-5 years of B2B SaaS marketing or product marketing experience, with a track record of launching and growing successful B2B products.
• Comfort turning technical product detail into messaging a non-technical buyer or partner wants to read.
• Ability to conduct targeted competitive and buyer research and turn it into specific recommendations.
• Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Experiment-minded, taking full ownership of outcomes and driving work with minimal oversight.

Nice-to-haves:

• Background in payments, fintech, or infrastructure products (or willingness to build that domain knowledge quickly)
• Creative judgment - you can brief teams and agencies authoritatively and push for sharper, more unexpected ideas
• Experience marketing in a two-sided marketplace, balancing distinct value propositions for supply-side and demand-side audiences

Why you may not like it here:

• We move fast. A Tier 1 launch plan that takes months to build is too slow. You'll be making calls on strategy, sequencing, and messaging trade-offs on tighter timelines.
• All roles at Primer involve hands-on execution to drive maximum impact. If you want to set direction and hand off delivery to someone else, this might not be the fit.
• You'll work alongside sharp, opinionated stakeholders in sales and product who will pressure-test your ideas. The best PMMs here treat that pushback as a chance to sharpen their thinking with data, not as a hurdle to clear before moving on.

A typical interview process

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview

What's the culture like at Primer?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

Our benefits

• 🌍 We are fully remote and globally distributed; and have been since day one
• 💰 Competitive share options
• 🌴 Uncapped holiday, with 25 days minimum to be taken
• 🗣️ Co-working space access across major cities
• 📅 Workations & Company Retreat
• 💻 The best equipment for your role
• 🏠 £500 towards your home office setup
• 🔎 Generous learning budget
• 🏥 Private Medical Insurance
• 📈 A broad set of additional perks and benefits (depending on location)

Don’t meet every single requirement?

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.