Product Marketing Manager, Pixel for Business, EMEA
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MINIMUM QUALIFICATIONS:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
PREFERRED QUALIFICATIONS:
- Experience in the mobile hardware, consumer electronics, or devices/hardware market.
- Experience in building product positioning and messaging.
- Experience creating, customizing, and executing localized sales enablement, training programs, and bespoke marketing assets.
- Understanding of commercial/B2B landscape.
ABOUT THE JOB:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
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The Pixel for Business team’s mission is to accelerate Pixel's growth by positioning the hardware and software as the premier mobile solution for businesses of all sizes, from Small and Medium Businesses (SMB) to large enterprises. We leverage tailored messaging and strategic co-marketing partnerships to demonstrate how the Pixel ecosystem—powered by Google’s leadership in AI, security, and productivity—solves business problems and enhances operational efficiency. Being that we are Google, we take immense pride in the unique ability to own the full stack—from silicon to software to the cloud—which enables us to build a unified 'One Google' narrative and deliver the truly innovative solutions required to empower organizations to thrive in an AI world.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
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RESPONSIBILITIES:
- Act as the regional Subject Matter Expert (SME) on the Pixel Business-to-Business (B2B) product portfolio and features for internal and external stakeholders.
- Develop localized positioning specific to the EMEA region and independently execute the creation of bespoke marketing plans and assets tailored to regional audience needs.
- Partner closely with Product Managers and first-party partners to strengthen, customize, and align the Pixel for Business narrative. Influence and help to build products, experiences and features that have a strong product market fit and solve business user challenges.
- Conduct deep market analysis to understand key B2B/enterprise audience segments and verticals, including their behaviors, pain points, and purchase patterns, to make valued business recommendations and create relevant assets.
- Drive tailored GTM and growth programs which includes local website implementation and demand generation program.
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