Tencent
Product Marketing Manager, PUBG Mobile
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Business Unit
Tencent Games was established in 2003. We are a leading global platform for game development, operations, and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative, and symbiotic industrial ecology, and create high-quality digital life experiences for players.
What the Role Entails
- Create engaging and business-oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of PUBG Mobile including version updates, anniversary, and big local events.
- Manage brand activation projects, in support of games launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level).
- Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
- Management of consumer-facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends..).
- In addition to your WEU responsibilities, you are the point of contact for consultancy for the Germany/UK market and can represent the WEU team with key entities (first parties, gaming associations, Germany/UK expert vendors).
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Who We Look For
- Avid gamer with extended experience in mobile games, PC and console games, especially in the shooter category and PUBG Mobile.
- At least 7+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming.
- Experience developing, executing, and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events, and content creation.
- Excellent communication, presentation, organizational, and writing skills and capacity to influence different stakeholders including management level in a multi-cultural environment.
- Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.
- Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
- Deep knowledge of the marketing funnel, metrics, and analytics to optimize campaigns.
- Project management skills and ability to manage the priorities of multiple stakeholders.
- Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background.
- Fluency in English is required; proficiency in German and/or Mandarin would be a plus.
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Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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