Product Marketing Manager

This role is unusually close to both the market and the product. You will work directly with users, clients, specialist teams, Product Managers, Engineers, and senior leadership. You will not simply market features after they have been built. You will help identify the right problems to solve, bring together the relevant subject matter experts, validate opportunities with users, research the market, assess commercial potential, and contribute evidence that shapes future product decisions.

You help turn Waves into a scalable commercial opportunity

Waves already powers every Influencer campaign. The next opportunity is to bring the platform to more external users and build a scalable technology-led revenue stream around it. You will help launch Waves to new users, recruit and support beta participants, test new use cases, validate willingness to pay, shape positioning and packaging, and turn early client adoption into repeatable commercial propositions. This is a rare opportunity to help take a proven internal technology platform and play a direct role in expanding it into a broader client-facing product and revenue opportunity.

Measures of success - in the first few months, you will have:

• Become the recognised Waves subject matter expert and first point of contact for Client Services and Brand Partnerships in your region.
• Built strong working relationships across Product, Engineering, Client Services, Brand Partnerships, Creative Strategy, Marketing Science, Creative Production, and with your Regional PMM counterpart.
• Taken ownership of regional Waves support, training, and enablement, creating a clear and repeatable experience for internal teams and client users.
• Led the successful regional launch and adoption of new Waves features, including internal communications, demos, training, and structured feedback.
• Successfully onboarded new external users to Waves and established a high-quality customer success experience that supports adoption, repeat usage, and long-term value.
• Led structured user discovery across internal teams, clients, prospects, and beta users, turning feedback into clear product, commercial, and go-to-market recommendations.
• Partnered with the Global VP Product Solutions & Operations and relevant internal experts to research, validate, and commercially assess future product opportunities, including competitor analysis, third-party solutions, client demand, willingness to pay, and revenue potential.
• Improved how Waves is positioned and commercialised in your region, strengthening pitches, demos, GTM materials, Beta Club participation, and the identification of new revenue opportunities.

Roles & responsibilities:

Regional Waves Leadership, Support & Adoption

You will become the definitive Waves expert for your region, knowing the platform deeply enough to support users, explain its value to senior clients, train teams, identify product gaps, and confidently represent the user perspective.

You will:

• Act as the first point of contact for all things Waves across Client Services, Brand Partnerships, and other relevant teams in your region.
• Own first-line responses to Waves support questions, triaging product issues, bugs, user questions, and feature requests with Product and Engineering where needed.
• Run internal onboarding, training, demos, and enablement for new starters, existing teams, and major new features.
• Lead regional launches of new Waves capabilities, translating functionality into clear user value and practical use cases.
• Support beta testing and user acceptance testing, recruit the right users, gather structured feedback, and identify adoption blockers.
• Turn recurring support themes and user feedback into better training, workflows, and product recommendations.
• Work closely with the Regional PMM in EMEA to share learnings and create a consistent global approach.

External Launch, Customer Success & Go-to-Market

As Waves expands beyond its role as Influencer’s internal operating system, you will help launch the platform to new external users and ensure they get meaningful value from it.

You will:

• Lead regional onboarding, training, and early customer success for external Waves users.
• Support the Waves Beta Club, recruiting participants, gathering feedback, and helping turn early adopters into long-term commercial opportunities.
• Work with Client Services and Brand Partnerships to identify existing and prospective clients who could benefit from greater Waves access or new product capabilities.
• Build and improve regional GTM materials, including pitch decks, demos, PDFs, one-pagers, case studies, sizzle reels, and website content.
• Support client demos, pitches, strategic account conversations, and launches of new commercial propositions.
• Test messaging, value propositions, willingness to pay, and packaging assumptions with clients and prospects.
• Help identify where Waves can generate direct technology revenue, expand client relationships, or create new scalable commercial models.

User Research, Product Discovery & Roadmap Input

You will bring the voice of the user into how Waves evolves, helping ensure future product decisions are based on real evidence rather than isolated requests or internal assumptions.

You will:

• Lead structured research with internal users, existing clients, prospects, and beta users.
• Turn user feedback, usage data, and market evidence into clear product and commercial recommendations.
• Partner with the Global VP Product Solutions & Operations to investigate and validate future product opportunities.
• Analyse competitor products, adjacent technologies, and third-party solutions to identify where Waves should build, buy, partner, or deliberately not compete.
• Support commercial opportunity sizing, including client demand, addressable users, willingness to pay, differentiation, adoption potential, and revenue opportunity.
• Bring an external market perspective into roadmap discussions and challenge internal assumptions where the evidence does not support them.
• Build clear, evidence-based recommendations that can inform product strategy, GTM, monetisation, and prioritisation.

Cross-Functional Partnerships

Great product decisions require the right expertise around the table. You will work across Influencer to bring specialist knowledge into product discovery and GTM, partnering with Creative Strategy and Marketing Science on intelligence-led opportunities, Client Services and Brand Partnerships on campaign management and client workflows, Marketing Science on measurement solutions, and Creative Production on creative and content tools.

You will:

• Bring together the right subject matter experts for each product opportunity.
• Translate specialist expertise, user needs, market evidence, and product data into clear recommendations.
• Work closely with Product Managers and Engineering to turn user insight into actionable feedback and future opportunities.
• Build strong relationships across Product, Engineering, Client Services, Brand Partnerships, Creative Strategy, Marketing Science, Creative Production, and Marketing.

What you will need:

Essential

• 7+ years of relevant experience across product marketing, product solutions, SaaS, marketing technology, advertising technology, or a related field.