Bauer Media Group
Product Marketing Manager
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Job Purpose
Working with the Head of Marketing, you will be responsible for planning, developing, executing and analysing high-impact marketing plans across a portfolio of media brands, with a focus on driving subscription and newstrade revenue. You will also deliver brand awareness and lead generation campaigns, act as the brand champion, and ensure all marketing activity is on-brand and delivered to a high standard.
About the Team
Customer Marketing is a dynamic, results-driven team responsible for delivering marketing activity across Bauer’s magazine brands and events. The team develops and executes innovative marketing strategies in a collaborative, fast-paced environment.
Key Responsibilities
- Develop marketing plans to achieve sales, subscription, brand awareness and lead generation targets.
- Deliver and optimise marketing campaigns through analysis and recommendations.
- Maintain brand consistency across all marketing communications.
- Proactively identify new marketing opportunities and acquisition initiatives.
- Develop customer engagement plans with the CRM team.
- Draft terms and conditions for promotions and competitions.
- Build relationships with editorial, circulation, publishing and commercial teams.
- Develop third-party partnerships.
- Support audience segmentation and targeting.
- Manage campaigns across print, digital, CRM, social and events.
- Prepare marketing reports with commentary and insights.
- Analyse campaign, market and competitor performance.
- Manage marketing budgets.
- Support and develop junior team members.
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Requirements
Knowledge & Experience
Marketing degree or equivalent professional qualification preferred.
Skills
- Excellent communication and presentation skills.
- Strong decision-making and planning abilities.
- Ability to work independently and adapt plans as required.
- Strong creative judgement and brand awareness.
- Experience across key marketing channels (print, digital, CRM and social).
- Influencing and stakeholder management skills.
- Adaptable, collaborative and proactive approach.
- Experience leading or supporting junior team members.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people’s everyday lives.
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What’s in it for you
- You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk
We are actively recruiting for this position, however, the job advert may close earlier than expected.
If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.
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