Cancer Research UK (CRUK)
Product Marketing Senior Executive (Events & Sports)
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Product Marketing Senior Executive (Events & Sports)
£32,000-£37,000 plus benefits
Reports to: Product Marketing Manager
Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: Full time 35 hours per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 11th October 2026 23:55
About the Role
We're looking for a Product Marketing Senior Executive to play a key role in developing and delivering integrated marketing activity that engages supporters, maximises campaign performance and helps accelerate progress towards our mission of beating cancer.
This role will be working collaboratively across teams and with external partners, you'll bring creativity, commercial awareness and data-driven decision making to every stage of the campaign lifecycle.
What will I be doing?
- Deliver marketing activity across our helping to drive sign-ups, fundraising and supporter engagement, from planning through to execution, optimisation and evaluation.
- Work with complex data, identifying and investigating data issues and collaborating with stakeholders to improve supporter experience.
- Lead the creation and production of compelling campaign assets across digital and offline channels, working with agencies, freelancers and internal creative teams.
- Manage relationships with agencies and internal stakeholders to ensure projects are delivered on time, within budget and against agreed KPIs.
- Use data from campaign analysis and product insight to identify opportunities, monitor performance and improve the effectiveness of acquisition and supporter journey activity.
- Support and upskill colleagues across the marketing delivery team, providing guidance on marketing systems, processes and campaign delivery.
What are we looking for?
- Proven experience delivering successful multi-channel marketing activity that drives acquisition, engagement and value, ideally within a supporter, customer or participant-focused environment.
- Experience building, delivering and optimising email and SMS communications, with a strong understanding of supporter or customer journeys.
- Experience managing agency and supplier relationships, with the ability to deliver activity effectively and maximise value from external partners.
- Confidence working with complex datasets, using insight to identify opportunities, investigate issues and inform marketing decisions.
- Demonstrable experience developing creative briefs, assets and content that deliver against campaign objectives.
- Highly organised with the ability to manage competing priorities, meet deadlines and adapt to changing business needs.
- Excellent stakeholder management skills with the ability to build positive working relationships across teams.
- Experience using marketing automation platforms, with Adobe Campaign experience desirable.
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Our Organisation Values
- Bold: Act with ambition, courage and determination.
- Credible: Act with rigour and professionalism.
- Human: Act to have a positive impact on people.
- Together: Act inclusively and collaboratively.
We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.
Eligibility Criteria
Internal candidates should ideally have completed their 6-month ‘getting started’ period before applying for other roles. You should also advise your current line manager at the point you make an internal application, or at the latest, at the point of being invited for an interview.
All internal candidates applying for a secondment, must have:
- completed their getting started period
- discussed their intention to apply and gained approval to apply with their line manager
- been in their substantive (home) role for at least 6 months (this is only applicable if you have previously been on secondment)
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If you do not confirm that you meet these requirements, we will not be able to progress your application.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
For more information on this career opportunity please visit our website or contact us at recruitment@cancer.org.uk.
For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.
Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
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