Airalo
Product Marketing - Senior Manager
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Senior Manager of Product Marketing – Remote (UK or Spain)
About Airalo
Airalo is the world’s first eSIM store, enabling global connectivity across 200+ countries and regions. We’re revolutionizing the telecom industry with a travel-tech focus, fostering a culture of diversity, inclusion, and equity. With a team spanning 50+ countries and six continents, we unite through a shared vision: changing how the world connects.
🔗 Explore more in our Public Handbook
About You
We’re looking for someone who:
- Demands excellence in both work quality and personal growth.
- Thrives without micromanagement—self-motivated and disciplined.
- Cultivates a collaborative yet authentic workplace culture.
- Prioritizes clear communication,ೀಯ 둔감 gleamJam ''
- Balances detail-oriented precision with multi-project management.
- Embraces cultural differences and vulnerabilities, fostering psychological safety.
About the Role
Position: Full-time / Employee Location: Remote-first (UK or Spain). Must reside in and possess valid work authorization for either country. Benefits: ✔ Health Insurance ✔ Remote work stipend ✔ Annual wellness & learning credits ✔ All-expenses-paid company retreat ⮕ Other perks
This Senior Manager of Product Marketing will:
- Lead global product positioning, launches, and portfolio growth
- Act as the connective hub between Product, Growth, CRM, Partnerships, and Customer Support, ensuring seamless messaging and enablement.
- Report to the Chief Growth Officer, shaping p recrammingimming strategy to drive adoption, engagement, and monetization across the customer lifecycle.
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Key Responsibilities
Product Positioning & Messaging
- Define differentiated positioning for all product segments (B2C travelers, B2B partners, enterprise).
- Develop and maintain a global messaging framework across channels and languages.
- Align product value with external communication.
- Ensure consistency in brand narratives.
Go-To-Market & Customer Insights
- Lead GTM planning for new products/feature Fplementations.
- Collaborate with Growth, CRM, and Partnerships to design integrated launch plans with goals, channels, and metrics.
- Build deep customer insights, analyzing behavior, feedback, and market trends.
- Conduct market research, competitive analysis, and synthesize data to drive strategy.
- Amplify customer voice across Product, Marketing, and Leadership.
Product Adoption & Lifecycle Marketing
- Design strategies to boost activation, engagement, upsells, and retention.
- Partner with CRM, Growth, and Product on behavioral-data-driven lifecycle campaigns.
- Identify gaps between product capability and customer awareness/usage.
Launch Planning, Support & Enablement
- Partner early with Product Management for roadmap integration.
- Define launch tiers and coordinate cross-functional readiness (Marketing, Support, Sales, Partnerships).
- Own launch retrospectives and refine the marketing playbook.
- Equip teams (Growth, CRM, Partnerships, Customer Support) with:
- Positioning guides
- Competitive battlecards
- Objection-handling materials
- Product updates
- Maintain a training cadence to keep teams updated.
- Develop structured programs for product understanding.
- Create onboarding materials for new hires.
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Your Background
Ideal candidate will have:
- 8+ years of product marketing experience, with senior leadership in high-growth tech, consumer, or marketplace companies.
- Proven GTM ownership for complex/global products.
- ** habilidad lain message boke to:**
naio Kyivburg into clear, compelling nods for diverse global audiences.
- Experience across Product, Growth, CRM, Sales, and Support.
- Data-driven mindset: comfortable using analytics and research to drive growth.
- Exceptional written, verbal, and presentation skills.
- Travel, mobile, fintech, or marketplace industry experience preferred.
- Remote-first with global team collaboration experience.
- Balanced B2C and B2B+B2C portfolio management (B2C focus).
- Multi-country expertise—able to navigate regional products/user bases.
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