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Product Owner - Web Tracking & Implementation
📍 Location: London, London, United Kingdom
🏢 Industry: Software Development
💼 Work Setting: Hybrid
Are you passionate about digital analytics, web tracking, marketing technology, and transforming data into actionable business insights? We are seeking an experienced Product Owner – Web Tracking & Implementation to lead the evolution, governance, and optimization of web tracking and attribution capabilities across global digital platforms.
In this role, you will work closely with analytics specialists, marketing teams, data professionals, and technology stakeholders to ensure accurate, privacy-compliant data collection and measurement. You will own web tracking initiatives, drive innovation in tagging infrastructure, and help shape the future of marketing measurement and attribution strategies across a global environment.
Key Responsibilities
Web Tracking & Tag Management
- Own and continuously improve web tracking implementations across consumer-facing digital platforms.
- Manage and optimize client-side and server-side tagging infrastructures using enterprise tag management solutions.
- Ensure accurate collection, validation, and governance of marketing and behavioral data.
- Design, implement, and maintain scalable tracking frameworks that support business and marketing objectives.
- Monitor tracking quality and proactively identify and resolve implementation issues.
Product Ownership & Strategy
- Act as Product Owner for web tracking and implementation initiatives, balancing business needs, technical requirements, and compliance obligations.
- Define priorities, manage backlogs, and coordinate delivery of tracking and measurement enhancements.
- Collaborate with product, engineering, analytics, and marketing teams to deliver high-impact solutions.
- Develop roadmaps that improve measurement capabilities, attribution accuracy, and operational efficiency.
- Translate complex technical concepts into business-friendly recommendations.
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Marketing Analytics & Attribution
- Own web tracking, marketing measurement, and attribution topics from a digital marketing perspective.
- Partner with analytics teams to ensure collection of meaningful and actionable data.
- Support the development of attribution frameworks and performance measurement strategies.
- Ensure tracking solutions support campaign optimization, customer journey analysis, and business reporting.
- Evaluate emerging measurement methodologies and industry best practices.
Privacy, Compliance & Technology Innovation
- Ensure all tracking and data collection activities comply with privacy regulations and organizational policies.
- Stay informed on changes affecting digital measurement, including browser updates, operating system changes, consent frameworks, and advertising platform developments.
- Support privacy-first measurement initiatives and implementation strategies.
- Evaluate innovative client-side and server-side technologies that improve tracking effectiveness while maintaining compliance requirements.
- Collaborate with privacy, legal, and technical stakeholders to ensure responsible data collection practices.
Stakeholder Management & Collaboration
- Work effectively with both technical and non-technical stakeholders across multiple regions and business functions.
- Gather requirements, communicate priorities, and facilitate successful implementation of tracking initiatives.
- Manage stakeholder expectations and provide clear updates regarding project progress and outcomes.
- Partner with developers, marketing teams, data analysts, and product owners to deliver integrated solutions.
- Promote data literacy and support teams in understanding tracking capabilities and measurement frameworks.
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Required Qualifications
- Proven experience managing web analytics, tracking implementation, marketing technology, or digital measurement initiatives.
- Hands-on experience with client-side and server-side tag management systems, including Google Tag Manager (GTM) and Server-Side GTM (sGTM).
- Strong understanding of digital marketing ecosystems, web technologies, and browser behavior.
- Experience with web analytics and measurement platforms such as:
- Google Analytics (GA4)
- Adobe Analytics
- Snowplow
- Similar enterprise analytics solutions
- Strong understanding of marketing attribution methodologies and customer journey measurement.
- Mid-to-advanced proficiency in:
- JavaScript
- HTML
- CSS
- Strong stakeholder management, communication, and collaboration skills.
- Experience working with agile teams, ticketing systems, and product delivery processes.
- High attention to detail and commitment to data accuracy.
Preferred Qualifications
- Experience in marketing operations, marketing analytics, or digital product analytics.
- Knowledge of privacy regulations, consent management, and privacy-first measurement frameworks.
- Experience implementing server-side tracking and event-driven architectures.
- Familiarity with customer data platforms (CDPs), marketing technology ecosystems, and data activation tools.
- Experience working in multinational or global organizations.
- Knowledge of attribution modeling, marketing effectiveness measurement, and performance optimization techniques.
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