Donnelly Group
Product Specialist - Volkswagen
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Job Description
Location: Donnelly Bros, 101 Irvinestown Road, Kilmacormick
As Donnelly Group Enniskillen continues to grow its Volkswagen business, we're looking for energetic, motivated people to join us on this exciting journey.
We're recruiting a Volkswagen Product Specialist who can deliver a customer experience that reflects the high standards, professionalism, and customer-first approach that have made Donnelly Group one of the leading names in the motor industry.
This is an exciting opportunity for someone who enjoys working with people, has a passion for delivering exceptional customer experiences, and wants to build a successful career within a progressive and growing business.
What is a Product Specialist?
Think of yourself as a guide; a brand ambassador. The person who makes a customer’s journey memorable, exciting and simple.
In This Role, You Will:
- Be the first face-to-face contact for customers, representing both Donnelly Group and Volkswagen
- Engage with customers, presenting and demonstrating vehicles
- Become an expert in the full Volkswagen model range
- Deliver personalised experiences built on understanding customer needs and behaviours
- Work closely with the wider sales and customer service teams to uphold our brand promise
About The Role
Why join us?
Whether You’re:
- Currently in sales but not feeling inspired
- Working in a people-focused role but lacking career progression
- Looking for structured training and development
- Or simply ready for a more dynamic, fulfilling career
…This could be your opportunity to step into a role with real growth potential, where your energy and motivation matter more than prior sales experience.
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What you’ll gain
When You Join, You’ll Enrol In The Donnelly Group Training Academy, Beginning a Structured Product Specialist Programme Designed To Set You Up For Success:
- Learn about the Donnelly Group — our people, culture and processes
- Gain knowledge of the Volkswagen Group brands and vehicles
- Develop selling, communication and emotional intelligence skills
- Understand customer behaviour to create memorable experiences
After completing the 4-week training programme, you’ll be ready to welcome customers into our new showroom — with continuous development and support as you progress in your career.
Employee Benefits
Supporting our people at work and beyond.
- 30 Days’ Holiday — increasing with long service
- Health Cash Back Scheme
- Employee Assistance Programme — including GP Anytime
- Enhanced Maternity & Paternity Pay
- Pension Provision & Life Assurance
- Access to Discounted Private Medical Cover
- Retail Discounts through BenefitHub
- Cycle to Work Scheme
- Kingsbridge Diamond Membership Club
- Continuous Development & Learning
This is not an exhaustive list of duties, and the post holder may be required to undertake other reasonable duties as discussed and directed by their line manager.
Donnelly Group is an equal opportunities employer.
The company reserves the right to expand the shortlisting criteria where necessary to facilitate the shortlisting process.
Apply now and take the next step in your career with Donnelly Group!
Skills Needed
About The Company
Careers at Donnelly Group
Get help with your application
Your very own career expert that helps elevate your application to the next level.
For over 70 years, Donnelly Group has grown from a small family business in Caledon into Northern Ireland’s largest family-owned motor retailer. Today, our people are at the heart of everything we do across 22 leading automotive brands and 9 locations.
Whether you're starting out, changing direction or taking the next step in your career, you'll find opportunities across sales, aftersales, technicians, customer service, finance, marketing, administration and management.
Join a diverse and inclusive workforce, where your contribution matters and there are opportunities to learn, develop and grow.
Explore our current vacancies and discover where a career with Donnelly Group could take you.
Company Culture
Our Values
Five shared values. One Donnelly family.
- Team Ethos
- Integrity
- Passion
- Trust & Respect
- Innovation
Employee Benefits
Supporting our people at work and beyond.
- 30 Days’ Holiday — increasing with long service
- Health Cash Back Scheme
- Employee Assistance Programme — including GP Anytime
- Enhanced Maternity & Paternity Pay
- Pension Provision & Life Assurance
- Access to Discounted Private Medical Cover
- Retail Discounts through BenefitHub
- Cycle to Work Scheme
- Kingsbridge Diamond Membership Club
- Continuous Development & Learning
Required Criteria
- Right to Work in the UK
- Full Valid Drivers Licence
- Educated to GCSE level with 5 passes to include English and Maths at Grade C or above (or equivalent)
Desired Criteria
- Sales Experience
Closing Date
Friday 11th September, 2026
Contract Type
Fulltime
Salary
Based on Experience
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