ABL Recruitment
Product Training Specialist
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AUTOMOTIVE Technical Trainer
SALARY: £50,000 + £60,000 + Life Insurance + ECOS Scheme + Free Lunches M/W/F
LOCATION: West Midlands Based (With infrequent travel to different sites)
Start Date: ASAP
Visa Sponsorship: Not Provided
The Opportunity
This role is stunning and one in which you will be a specialist trainer teaching dealership staff everything they need to know about this manufacturer’s product line. This will involve ensuring dealers know the product top to bottom, and how to present the technology, handle customer concerns as well - making the sales process experiential so that the customer service scores highly. The role combines classroom training, dealership coaching and occasional field visits.
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The Role
- Attending dealer launch events
- Delivering in-person classroom training at the Technical / R&D Center as well as virtual webinars
- Undertaking mystery shopping follow-ups to training
- As the expert on this car, dealers will look to you for guidance
- You will work closely with Dealer Principals, Sales Managers, Sales Executives, Regional Sales Managers, and Marketing teams
- Delivery of in-person (or remote) Product training, using role play
- Explaining the sales process to the dealers
- Creating virtual webinars for dealers
- Creating e-learning content, and tailoring coaching for dealerships that need additional support
- Writing new training programs
- Reviewing CSI results
- Discussing mystery shopping feedback
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Requirements
- Happy to travel extensively around the UK
- Previous experience training dealership staff, ideally for an OEM (manufacturer) or a franchised dealer group
- EV automotive background
- Experience using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office)
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