Chelsea Peers
Production Manager
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Reporting into: Head of Brand
Direct report: Junior Producer
Role Overview
The Production Manager leads the planning and delivery of Chelsea Peers' campaign and e-commerce content production, while owning the Marketing critical path to ensure projects are planned, resourced, and delivered effectively across the team.
Working in close partnership with the Senior Creative, this role sits at the intersection of creative and execution – turning creative ideas into high-quality, on-brand content through strong planning, organisation, and production.
You will own campaign shoots end-to-end and oversee the Junior Producer's delivery of e-commerce shoots, ensuring all content is delivered efficiently, on time, and on budget.
Beyond shoots, you will play a central role in how the Marketing team plans and delivers its workload. You will own and drive the Marketing critical path, bringing together key deadlines, dependencies, and resource requirements across Brand, Creative, and channel teams to keep projects moving and identify potential challenges early.
You will also manage and develop the Junior Producer and support them in managing the Production Assistant, building efficient ways of working, and supporting the continued development of the production function.
Key Responsibilities
1. Campaign Production – End-to-End Ownership
- Lead the full lifecycle of campaign shoot production, ensuring creative ideas are translated into high-quality, on-brand content that delivers against requirements across all relevant channels.
Pre-production
- Partner closely with the Senior Creative to translate creative concepts into executable shoot plans, contributing ideas and practical creative solutions throughout.
- Research and propose locations, props, sets, and production approaches that support and elevate the creative vision, including sourcing and coordinating locations, suppliers, and production requirements for international shoots.
- Build and manage shoot schedules, balancing creative ambition with budgets, timings, and practical requirements.
- Manage casting, styling, crew, and external production partners, ensuring decisions are creatively aligned and commercially viable.
- Lead PPMs and ensure key stakeholders are aligned on the creative, outputs, timings, and responsibilities ahead of each shoot.
- Gather requirements from relevant channel teams and plan shoots to capture all required assets across website, email, paid and organic social, OOH, and other media.
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On set
- Lead on-the-day production, ensuring shoots run smoothly, efficiently, and to schedule.
- Manage the shot list and schedule to ensure all agreed channel requirements and priority assets are captured.
- Create an organised environment that gives the creative team the time and space needed to deliver their best work.
- Remain agile on set, balancing structure with flexibility as creative opportunities or challenges arise.
Post-production
- Manage the image and video selects process in collaboration with the Senior Creative, who leads final creative selection decisions.
- Own the retouching and editing process, coordinating feedback, and ensuring final assets meet the agreed creative direction and brand standards.
- Manage post-production schedules and suppliers to ensure assets are delivered against agreed deadlines.
- Deliver approved master assets to channel leads.
2. E-commerce Production Oversight
- Oversee the Junior Producer's end-to-end planning and delivery of e-commerce shoots, setting clear priorities, timelines, and expectations, providing guidance and support where required.
- Ensure final content is delivered consistently and to agreed brand, product, and customer requirements.
- Continually review e-commerce production processes to improve efficiency, accuracy, and output.
3. Marketing Critical Path & Workflow
- Own and maintain the Marketing critical path, providing clear visibility of key projects, milestones, deadlines, and dependencies, and ensuring stakeholders understand upcoming actions and responsibilities.
- Work with Brand, Creative, and channel leads to ensure projects are properly scoped, briefed, and scheduled with realistic delivery timings.
- Coordinate priorities and resource requirements across concurrent campaigns, shoots, and BAU activity, supporting the Head of Brand with forward planning and prioritisation across the Marketing calendar.
- Continually review workflows and recommend improvements that make the team more efficient and effective.
4. Budget and Supplier Management
- Own campaign and ecom production budgets, including forecasting, tracking, and reporting spend, ensuring projects are delivered within agreed budgets.
- Balance creative ambition with commercial requirements, identifying smart production solutions and negotiating with suppliers and external partners to achieve strong value.
- Build and maintain a strong network of photographers, stylists, production partners, locations, and crew, continually sourcing new talent to support the evolving creative needs of the brand.
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5. Team Management & Collaboration
- Manage and develop the Junior Producer, supporting them in managing the Production Assistant, with clear expectations, workload planning, regular feedback, and development.
- Work in close partnership with the Senior Creative, Head of Creative & Design, and wider Marketing team to ensure clear ownership, communication, and effective delivery across projects.
- Build strong, collaborative relationships with Product, E-commerce, and other internal teams involved in content delivery.
- Oversee Marketing sample and storage management, ensuring the team maintains clear, organised, and efficient processes.
Experience & Skills Required
- 5+ years of strong, hands-on production experience across fashion e-commerce and campaign photography and video, independently managing shoots from pre-production through to final asset delivery, including international location shoots.
- Willingness and flexibility to travel internationally as required for campaign shoots.
- Strong project management skills, with experience managing multiple projects, timelines, and dependencies, including ownership of critical paths, production calendars, or similar cross-functional workflows.
- Experience owning large shoot budgets, suppliers, crew, and external creative partners.
- A strong creative eye, with the ability to translate creative concepts into practical, commercially achievable production plans.
- Highly organised and detail-oriented, with strong communication skills and confidence coordinating multiple teams and stakeholders.
- Calm and solutions-focused, with the ability to adapt quickly when priorities or circumstances change.
- Experience managing and developing junior team members.
- A strong understanding of content requirements across e-commerce, social, digital, and OOH.
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