University College London Hospitals NHS Foundation Trust
Professional Midwifery Advocate (PMA) and Culture Lead
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Professional Midwifery Advocate (PMA) and Culture Lead
This is an exciting opportunity for an experienced and passionate midwife to shape the culture, wellbeing and professional development of our maternity workforce. As the Professional Midwifery Advocate (PMA) and Culture Lead, you will play a pivotal role in creating an environment where midwives feel supported, valued and empowered to deliver exceptional care.
Working across the maternity service, you will champion restorative clinical supervision, promote reflective practice and support colleagues to thrive personally and professionally. You will influence positive cultural change by embedding learning, quality improvement and compassionate leadership into everyday practice, whilst leading initiatives that strengthen inclusion, equity and psychological safety.
The role offers a unique balance of strategic leadership and clinical practice, enabling you to work alongside multidisciplinary colleagues to improve staff experience, patient outcomes and service quality. You will have the opportunity to develop innovative programmes, support organisational priorities, influence maternity culture and lead implementation of the Capital Midwives Anti-Racism Framework.
About the Role
This role is ideal for someone who is an experienced clinician, an inspirational leader and a skilled communicator with a genuine passion for developing others, improving workplace culture and driving meaningful change across maternity services.
Responsibilities
- Provide professional leadership and advocacy for midwives through restorative clinical supervision, coaching and reflective practice, supporting colleagues to build confidence, resilience and professional accountability throughout their careers.
- Facilitate individual and group sessions, contribute to revalidation, support learning following significant events and help staff translate reflection into meaningful quality improvement.
- Working closely with senior midwifery, governance and quality improvement teams, you will identify themes, analyse feedback and data, and help implement initiatives that enhance safety, staff wellbeing and patient experience.
- Lead on the Capital Midwives Anti-Racism Framework and similar equity projects, driving inclusive practice and supporting sustainable cultural change across the maternity service.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Skills and Requirements
- Excellent relationship-building skills
- Emotional intelligence
- Ability to influence across multidisciplinary teams
- Contribute to education and training
- Mentor colleagues
- Support quality improvement projects
- Participate in audits and service development
- Maintain clinical credibility through regular practice within maternity services
- Provide expert advice during complex situations
- Promote evidence-based practice
- Act as a visible role model who champions compassionate leadership, equality and continuous improvement
About UCLH
University College London Hospitals NHS Foundation Trust (UCLH) is one of the most complex NHS trusts in the UK, serving a large and diverse population. We provide academically led acute and specialist services, to people from the local area, from throughout the United Kingdom and overseas. Our vision is to deliver top-quality patient care, excellent education, and world-class research.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
We provide first-class acute and specialist services across eight sites:
- University College Hospital (incorporating the Elizabeth Garrett Anderson Wing)
- National Hospital for Neurology and Neurosurgery
- Royal National ENT and Eastman Dental Hospitals
- University College Hospital Grafton Way Building
- Royal London Hospital for Integrated Medicine
- University College Hospital Macmillan Cancer Centre
- The Hospital for Tropical Diseases
- University College Hospital at Westmoreland Street
We are dedicated to the diagnosis and treatment of many complex illnesses. UCLH specialises in women’s health and the treatment of cancer, infection, neurological, gastrointestinal and oral disease. It has world class support services including critical care, imaging, nuclear medicine and pathology.
We are committed to sustainability and have pledged to become a carbon net zero health service, embedding sustainable practice throughout UCLH. We have set an ambitious target of net zero for our direct emissions by 2031 and indirect emissions by 2040.
Contact
For further details / informal visits contact:
- Name: Chlorice Wallace
- Job title: Perinatal Recruitment and Retention Lead
- Email address: chlorice.wallace@nhs.net
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location