OMD
Programmatic Account Manager
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Agency
Omd
Job Function
Media
Job Subfunction
Performance Media
Job Description
About the Role:
The MG Programmatic & Display team are a 40+ strong team of programmatic & display specialists that work across a varied roster of clients including Specsavers, John Lewis & Partners, SharkNinja, Apple, Renault, and VMO2 amongst others. Responsible for both programmatic and direct IO buys, the team are tasked with ensuring we are consistently putting forward innovative ideas that help to challenge and grow.
The successful candidate will sit across 1-2 clients across our portfolio and manage one assistant/executive. The ideal candidate will have digital media experience focused on delivering display campaigns across demand side platforms (DSPs) and digital ad technology such as DV360, Amazon, Yahoo, The Trade Desk, DoubleVerify, IAS & Google Campaign Manager, and ideally experience in managing or mentoring junior team members.
The role will report into a Programmatic Account Director and focus on developing best-in-class integrated strategies and campaigns and supporting the junior member/s of their team.
Responsibilities:
- Campaign set up within a range of DSPs/buying platforms following all relevant quality assurance processes
- Daily monitoring, optimisation and coordination of campaigns and accounts to ensure pacing and performance
- Thorough understanding of core Omnicom programmatic products
- Brand Safety & Viewability awareness to ensure ads are run in the right environments, championing our market leading approach in this area
- Good understanding of DSP technology and ability to highlight benefits of a range of platforms
- Delivery of medium/large campaigns across multiple products and formats (Native, Rich Media, Display, mobile etc.) with clear and concise rationale to articulate the role of programmatic display within the wider digital plan
- Active participation in weekly and monthly department meetings, including performance updates, case studies and expectation management
- Thorough understanding of programmatic planning (Brand & DR), building rationales to demonstrate the role of programmatic in meeting client goals
- Effective use of digital planning tools (e.g. Integral Ads Science, DV360, Trade Desk, OMG proprietary tools) to support Client/Client team requests
- Act to raise department profile to support knowledge and awareness of best in class programmatic activation
- Build sound relationships with key tech vendors and publishers
- Supporting and training junior members of the team
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About You:
The successful candidate should possess the following skills:
- Professional approach and proactive thinker
- Detailed knowledge of digital ad tech market
- Appreciation of data sets (1st, 2nd and 3rd party) available for marketers to profile and target against
- Strong interpersonal, diplomacy and relationship-management skills
- Ability to collaborate with various agency teams
- Clear understanding of DSP software capabilities and further components of the ad tech stack
- Excellent organizational and time management skills and ability to work to tight deadlines
- Workload management within team
- Act as effective coach/mentor for junior members of the team, delegating to them and helping them develop
- Ability to present confidently to clients and peers, delivering presentations that have a strong and compelling narrative
About the Agency:
MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.
MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.
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So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational. We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.
In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.
Omnicom’s Policy
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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