Crimtan
Programmatic Manager
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The Role
As Programmatic Manager, you will manage the performance, strategy, planning, and reporting for multiple clients across the agency. The role will require technical experience in managing complex, multi-channel programmatic campaigns – as well as the ability to deal directly with clients to discuss insights, performance trends, and strategic opportunities.
Key Responsibilities
- Managing day-to-day trading operations across multiple campaigns.
- Delivering advanced optimization techniques to maximize campaign performance and secure revenue growth.
- Delivering client updates and regular reporting and insights.
- Working alongside Creative Production teams to deliver an effective DCO strategy.
- Working with Product team in establishing business cases for product improvement and technical development.
- Manipulating data and highlighting actionable trends and insights to improve campaign performance.
- Troubleshooting everyday technical campaign problems.
- Working closely with the Client Services team to field any ad-hoc client-related requests and communicating campaign changes clearly with them.
Delivering and executing effective campaigns by:
- Monitoring campaign performance, by ensuring we are pacing correctly and are on target.
- Demonstrating ability to formulate tests and generate new ideas in order to generate campaign performance.
- Fielding client requests, whether admin or insights, such as insights reports, campaign booking information, etc.
- Pro-actively managing expectations and educating the client when it comes to best practice, campaign strategies & KPIs, what is/isn’t possible, etc.
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Helping the client develop and implement their wider display strategy through:
- Helping them achieve ‘client firsts’ – doing something new for their brands, like sophisticated dynamic prospecting or a geo-focused push.
- Becoming their go-to, indispensable partner, where clients trust your expertise and value your input, be it on campaign execution, specific areas (mobile, brand safety, etc.) or wider display strategy.
- Going the extra mile in terms of servicing – being proactive and giving them truly bespoke insights during and after campaign.
- Understanding the bigger picture by learning about your clients’ products, general industry trends, or developments in digital marketing that may be relevant to them.
Qualifications
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A strong programmatic background:
- We want someone to hit the ground running – you will need to have experience in dealing with; multiple DSPs, Ad servers, Adops trafficking, and Creative troubleshooting.
- We are not just a display agency. Experience in running Video, Native, DOOH, or Audio would also be a plus.
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An ability to manage multiple campaigns:
- It is likely you’ll be responsible for the trading and management of multiple clients and campaigns. Keenness to manage multiple tasks simultaneously is a must!
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Being outgoing and personable:
- We want you to build strong relationships with your stakeholders – (clients or colleagues in other teams).
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Demonstrating an analytical and data-driven approach, with strong problem-solving skills & attention to detail:
- We deal with lots of data, so you should be comfortable manipulating it and using it to back up your analysis and recommendations.
- Sometimes things don’t go to plan – you will need to use your initiative to try to solve problems (under-performing campaigns, discrepancies, etc.).
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Showing an entrepreneurial spirit:
- We want you to show ownership, initiative, and accountability and to generally be proactive when leading campaign executions.
- As a fast-growing company, we rely on everyone’s input to make our company and processes better.
- An ability to work well under pressure, autonomously, with an ability to handle competing priorities.
What Crimtan Offers
- All the latest tech & software you need.
- We operate a hybrid-working policy offering a mix of office/remote working.
- Occasional travel to our London office.
- Company bonus scheme.
- Pension & Healthcare plan (inc. mental health cover).
- 25 days holiday.
- Be part of a passionate, friendly, and transparent culture.
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