Poole & Partners Ltd
Programmatic Manager
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Most programmatic roles ask you to manage what already exists. This one is different. You'd be building it.
This is a UK outdoor media owner in serious growth mode, expanding its screen estate and putting real budget behind programmatic as a core part of that growth. Rather than joining a fully built-out function, you'd take full ownership of programmatic from here, shaping how it scales as the business grows around you.
You'll be the operational link between data, programmatic technology, and the sales team, owning programmatic spend end to end. That covers everything from keeping the SSP stack running cleanly, to onboarding new screens and formats as the estate expands, to leading new supply-side platform integrations from first conversation through to go-live.
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What the role involves:
- Full ownership of programmatic functionality during a period of rapid growth
- Managing the SSP stack, making sure every site and screen is live, active, and correctly onboarded
- Building and managing programmatic deals, including PMPs, PGs, and preferred deals
- Reviewing programmatic creative against platform and site specifications
- Acting as the day-to-day point of contact for agencies and DSPs, providing platform support
- Negotiating floor prices and deal-level CPMs to balance revenue with fill rate
- Turning around programmatic briefs with tailored recommendations and inventory proposals
- Reporting on programmatic performance against targets and presenting with confidence
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What makes someone right for this:
- Proven experience in programmatic advertising, DOOH or outdoor advertising strongly preferred, though programmatic display, video, or CTV backgrounds will be considered
- Hands-on experience with SSPs such as Broadsign, Perion, Place Exchange, or VIOOH
- Strong data literacy, able to spot trends and opportunities in platform data
- Excellent stakeholder management, translating technical detail for a commercial audience
- Salesforce or similar CRM experience is a plus
If you've been waiting for a programmatic role with real scope to shape the function rather than just run it, this is that role.
Interested? Apply here or message Niall at Poole & Partners directly.
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