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Who we are
Captify is now part of the Verve Group, sitting within Verve for Advertisers, a global, end-to-end advertising technology business that helps brands and agencies reach their target audiences across the open web. Operating as a full-stack ad exchange, Verve for Advertisers connects buyers with premium publishers across mobile apps, CTV, and digital screens.
Captify’s unique search intelligence platform provides brands with a deep understanding of consumer interests, motivations, and intentions in real time, allowing for precise targeting and better campaign measurement. The underlying machine learning technology transforms real search intent into actionable marketing strategies that are used by over 800 leading global brands for programmatic activation, pre-campaign strategies, and unique measurement solutions. Captify is regularly recognised for innovation and excellence in advertising technology. Captify UK recently won Campaign’s Ad Tech provider of the year award.
What we're looking for
The Captify UK Trading/Activation Team is growing, and we are adding a Programmatic Strategist to the team!
Our Trading team is responsible for the management and optimisation of media campaigns both on the buy-side, with our managed service product, and sell-side via our Programmatic Search Intelligence (PSI) product.
The successful candidate will be working in a close team optimising search intelligence video and display digital advertising campaigns. The candidate will receive extensive trading experience and get a strong technical understanding of programmatic buying and RTB by using major DSPs and SSPs.
The role will also include working with our Global Trading Hub to set up deals with our SSP partners for our clients to activate against, across multiple formats and channels, as well as managing campaigns booked directly with Captify and ensuring they perform and deliver. You will be monitoring the spend and performance of these campaigns to ensure clients meet their KPIs. Analysing data, identifying behavioural trends for optimisations and troubleshooting PMPs will also be key components of the role.
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The Programmatic Strategist is a core contributor to the trading team. This opportunity will enable visibility across different aspects of the business, both technical and commercial.
Within this team, you will have the opportunity to work with the core teams within Captify, including Sales, Client Strategy and Account Management, along with your fellow Traders on creative and campaign management across a variety of formats to include, but not limited to, Video, Display, and emerging formats.
What you'll do
- Campaign QA and pacing checks
- Make use of Captify’s unique data set to optimise multiple search intelligence display advertising campaigns
- Set up and optimise programmatic, direct response, and brand advertising campaigns via real-time bidding platforms, to ensure quality performance and profitability for clients and Captify
- Troubleshoot and resolve PMP delivery and technical issues
- Support the overall delivery of campaigns by ensuring timely deal creation, optimisation suggestions, and troubleshooting
- Provide the commercial team with inventory forecasts, data segments, optimisations, and campaign assistance where needed
- Coordinate and communicate across multiple teams, including but not limited to Sales and Account Management teams, to maximise performance and revenue
What you need to be successful
- 1–2+ years of experience managing digital advertising campaigns is required
- Strong organisational skills, attention to detail, diligence and follow-through, and experience prioritising multiple deadlines
- Experience working on several platforms and demonstrated expertise using Google Drive, Google Sheets, MS Office (with strong emphasis on Excel), Slack, and Salesforce
- Great analytical skills; familiar working with and analysing large amounts of data, and summarising findings through reports
- Self-starter and a go-getter; goal-oriented and able to work well in a fast-paced environment
- Clear understanding of how to provide top-in-class client service
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What We Offer
Just a few of the benefits waiting for you:
- Stay healthy with our Bupa HealthCare Plan with easy access to medical care
- Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 3% of your qualifying earnings
- Pick what matters most to you in our Personalized Benefits Platform, with a budget of £50/month
- Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays
- Boost your professional knowledge with our annual training budget & internal webinars… and even more reasons to join us!
Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
If you are a California resident subject to the California Consumer Privacy Act, click here to understand how Verve processes your personal information and how you can exercise your rights.
If you are located in the EU or UK visit our privacy policy to understand how Verve processes your personal information and how you can exercise your rights.
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