Experis UK
Project Director - Rebrand
City of London
£514/day
Posted about 10 hours ago
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Project Director (rebrand)
6 months
London - hybrid
£514 Outside IR35
Programme leadership & brand programme ownership
- Own the end-to-end Plusnet rebrand programme as the single point of accountability - from initial brand strategy and identity development through design system build, rollout planning, and full deployment across all touchpoints
- Build and maintain the master programme plan - mapping all workstreams, dependencies, milestones, and sign-off points across creative, digital, operations, and the wider Plusnet business
- Lead programme governance - chairing workstream reviews, tracking progress against plan, and producing clear reporting for senior stakeholders across The Exchange
- Act as the connective tissue between The Exchange's creative and design team and the Plusnet business - translating between creative language and business requirements in both directions
Brand understanding & design system knowledge
- Bring a deep understanding of how brands are constructed - positioning, personality, values, visual identity, tone of voice, and the systems that govern how these elements are applied consistently across every channel
- Understand design systems in practice - what components, patterns, and guidelines a robust brand system requires, how they are structured, and how they enable consistent execution at scale
- Be able to assess design work critically and meaningfully - not to make design decisions, but to judge whether the work is meeting the brand brief and programme objectives, and to articulate clearly when it is not
- Understand the difference between brand identity, brand guidelines, campaign creative, and production execution - and know what is needed at each stage of a rebrand programme
- Be comfortable in detailed creative and brand conversations with the Design Lead, Brand Designer, and Principal Creative - asking the right questions and keeping creative momentum without overstepping into creative decisions
Cross-functional collaboration & internal stakeholder management
- Build trusted relationships with all teams involved in the rebrand - creative, design, digital, copywriting, strategy, account management, and the wider teams
- Manage stakeholder expectations at every level - from day-to-day creative team conversations to Exec-level programme updates - communicating clearly, proactively, and without jargon
- Work closely with the Plusnet business to understand their requirements, constraints, and priorities; bring them on the creative journey rather than presenting finished work for approval
- Facilitate alignment across workstreams that involve multiple teams with different priorities and timelines - making sure nothing moves forward in isolation
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Multi-workstream delivery & dependency management
- Manage multiple parallel rebrand workstreams simultaneously - including brand identity, design system, digital brand rollout, customer communications refresh, retail and OOH, and internal brand launch
- Map and manage dependencies across all workstreams rigorously - understanding what must be resolved before the next phase can begin and building this logic clearly into the programme plan
- Ensure the design system and brand guidelines are completed and approved before downstream production teams begin work - protecting quality and preventing rework
- Manage the handover from brand creation to brand rollout with precision - ensuring all teams receiving brand assets have exactly what they need, in the right format, with the right guidance
External partner & supplier management
- Brief, manage, and hold accountable any external agencies, specialist consultancies, or production partners contributing to the rebrand programme
- Ensure external partners are fully integrated into the programme governance structure and working to the same brief, timeline, and quality standards as internal teams
- Manage external partner costs and contracts in line with procurement and financial procedures
Cost control & commercial management
- Own the rebrand programme budget across all workstreams - tracking spend, forecasting to completion, and reporting clearly to senior stakeholders
- Manage purchase orders and supplier spend in line with procedures; ensure all expenditure is authorised before commitment
- Identify budget risks and efficiency opportunities throughout the programme; flag overspend risk before it becomes a problem
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Risk, quality & governance
- Maintain a live programme risk register; identify, assess, and mitigate risks across all workstreams proactively
- Implement quality checkpoints throughout the programme - ensuring brand outputs are reviewed and approved at each stage before downstream work begins
- Ensure all rebrand outputs meet brand, legal, compliance, and accessibility standards
- Conduct a thorough post-programme review - capturing learnings for future large-scale brand programmes within The Exchange
The Skills Required
Essential experience
- 8+ years in senior project or programme management, with direct experience managing brand or creative programmes of significant scale and complexity
- Deep understanding of brand - how visual identities are created, what design systems require, and how rebrands are planned and executed across large, complex organisations
- Experience managing multi-workstream creative programmes involving design, digital, copy, strategy, and production teams simultaneously
- Strong track record of senior stakeholder management in complex, matrix organisations - able to operate confidently at Exec level
- Commercial management experience - budget ownership, cost tracking, and supplier management across large programmes
- Experience working closely with design teams and the ability to engage meaningfully with brand strategy and visual identity work
- Experience managing external agency or specialist consultancy partners
Highly desirable
- Previous experience managing a full brand refresh or rebrand programme end-to-end
- Working knowledge of design systems, component libraries, and brand guidelines documentation
- Experience in consumer telecoms, technology, or retail - categories with high-volume, multi-channel brand execution requirements
- Previous experience working within or alongside an in-house creative agency
- Familiarity with digital brand rollout including web, app, email, and social brand application
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Skills
Programme Management
Brand Strategy
Design Systems
Stakeholder Management
Budget Management
Cross-functional Collaboration
Risk Management
Supplier Management
Brand Identity
Project Governance
Creative Direction
Dependency Mapping
Commercial Management
Digital Brand Rollout
Resource Planning
Vendor Management