Westminster Apartments
Property Marketing & Lead Generation Executive
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Westminster Apartments is growing.
We are a small, independent London property management company specialising in managing properties for short-term, medium-term and holiday-home management in and around London.
Property Marketing & Lead Generation Executive
This is an exciting opportunity for someone who enjoys marketing, property and lead generation and wants to take ownership of a growing company's marketing activity.
The role
You will be responsible for helping Westminster Apartments generate new property-owner and landlord enquiries. The role combines:
- Social media management
- Meta advertising
- Lead generation
- Content creation
- Canva
- Local marketing
- Property networking
- Lead tracking and reporting
You will work directly with the directors and have considerable freedom to test ideas and develop new marketing channels.
Your main objective
Generate more landlords → more consultations → more properties managed by Westminster Apartments.
We are not looking for someone whose primary focus is increasing followers. We want someone who understands that marketing ultimately needs to contribute to business growth.
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Key responsibilities
Social Media
- Manage Facebook and Instagram
- Create 2–3 quality posts per week
- Develop landlord-focused content
- Create property case studies and educational content
- Repurpose existing company material
- Maintain a consistent brand identity
Paid Advertising
- Manage 2–3 Meta campaigns per month
- Test audiences, creatives and messaging
- Monitor cost per lead
- Optimise campaigns
- Report results and recommendations
Lead Generation
- Identify potential landlord audiences
- Research relevant Facebook and LinkedIn groups
- Develop local marketing opportunities
- Explore estate-agent/developer partnerships
- Identify new lead-generation channels
Content & Marketing
- Canva graphics
- Flyers
- Case studies
- Landlord guides
- Property revenue content
- Company success stories
Reporting
You will provide a simple monthly report covering:
- Leads generated
- Cost per lead
- Calls booked
- Viewings/meetings
- Campaign performance
- What worked
- What didn't
- Recommendations for the next month
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Who we're looking for
You are likely to be a good fit if you:
- Have digital marketing experience
- Understand Meta advertising
- Are confident with Canva
- Have strong written English
- Understand lead generation
- Are organised and analytical
- Can work independently
- Are comfortable testing and improving campaigns
- Ideally have experience in UK property/real estate
We particularly value someone who will say:
“I've noticed this opportunity. Why don't we test it?”
rather than waiting to be told what to do.
What we offer
- Part-time/flexible working
- Remote-friendly
- Direct access to the company tools
- Opportunity to develop into a wider marketing/business-development role
- Long-term position for the right person
- Performance-based growth opportunities
Initial commitment: approximately 8–12 hours per week.
If you're interested in helping a growing independent London property company build its landlord portfolio, we'd love to hear from you.
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