Responsibilities

• Support the gameplay promotion planning for PUBG Mobile’s WOW module, conduct regular alignment and communication with headquarters, oversee creator partnership programs, and deliver actionable suggestions for map-mechanics planning to optimize module popularity among Western European players.
• Assist on execution of marketing campaigns in the Western Europe market and coordinate with external vendors, including assisting in creative scripts and content production, participating in on-site execution for shootings or offline activities when required, to ensure all content aligns closely with in-game features and matches local user preferences.
• Post-campaign analysis, including execution review, highlights, performance metrics, and key learnings. Organize and manage marketing assets, data, and project documentation.
• Support procurement processes, including vendor contracting and quotation follow-ups and documentation.

Requirements

• Passionate about gaming, familiar with battle royale or shooter mobile games.
• Undergraduate or postgraduate student majoring in Marketing, Communication, Gaming, Business, or related fields.
• Strong execution skills with good communication, coordination, and reporting abilities; detail-oriented and responsible.
• Strong interest in marketing campaigns, brand collaborations, and cross-cultural marketing; able to adapt to a fast-paced, multi-tasking environment.

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.