Brand Potential
Public Relations Account Executive
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Summary
We are looking for a proactive and ambitious graduate (or equivalent level) looking to kick start their career in corporate communications. The successful candidate will join our PR team, based in our London office, working across a diverse client portfolio spanning both big brands and SMEs across the leisure, financial services and industrials sectors.
The Role
As an Account Executive, you are the engine room of the PR team, responsible for the high energy, high precision execution of day-to-day client campaigns. You are a confident, media relations operator who understands that cultural relevance and flawless delivery are what drive real business value for clients.
You take ownership of healthy account admin, ensuring every workstream is well organised and results are delivered on time. With a curiosity for current affairs, digital trends and the evolving role of AI and search. We are looking for an agile thinker with a "let’s do this" attitude; someone who combines common sense and resilience with the creative spark needed to secure memorable coverage and support agency growth.
Your Role
Clients:
- Support the PR team in delivering day-to-day client accounts, campaigns and activity to a high standard and on time.
- Build and maintain strong media relationships, manage press distribution and enquiries, and proactively identify relevant media opportunities and trends.
- Keep accounts organised through effective administration, reporting, research and coverage monitoring, while contributing ideas and insight to client campaigns.
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Commerciality:
- Own the commercial performance of accounts, delivering agreed revenue, margin and profitability targets.
- Develop accurate forecasts, budgets and fee structures, ensuring strong financial control, scope management and compliance with company processes.
- Monitor account performance and proactively manage risks, changes and resource requirements to protect revenue, margin and client expectations.
Communication:
- Build strong relationships through clear, professional communication and responsive support to clients, media and colleagues.
- Develop trusted working relationships with clients by demonstrating active listening, openness, confidentiality and a collaborative approach.
- Manage media enquiries and follow-up activity effectively, ensuring opportunities are identified and delivered in a timely manner.
Creativity:
- Actively seek out new trends and identify media and brand opportunities as directed and with developing initiative.
- Share culturally relevant ideas and stories of interest with the team.
- Bring observations from current affairs, culture and emerging trends into day-to-day work.
Collaboration:
- Collaborate with colleagues and support across accounts as needed.
- Work with the PR team to execute strategies and activities as directed.
- Support organisation and delivery of events (workshops, panels, press conferences etc.) as required.
Culture:
- Support Company culture wholeheartedly, sharing the company’s vision and values and encouraging a positive working environment.
- Contribute to team meetings and support colleagues across accounts as needed.
- Actively seek out new trends and share stories of interest with the team.
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Core Competencies and Behaviours
For this role, we are looking for the following core competencies and behaviours:
- Competent written & verbal communication: drafting materials with minimal senior amends and engaging confidently with clients, journalists and influencers.
- Media & social media execution: developing understanding of media landscapes (Consumer, B2B, Trade) with the confidence to sell-in ideas and manage digital/social platforms.
- Project & account management: excellent attention to detail, punctuality and the ability to juggle multiple tasks/clients while prioritising effectively.
- Commercial & financial acumen: comfortable working with performance data, budgets and forecasting to inform good decisions and support management in maintaining an efficient account/project.
- Professional mindset: a resilient, agile thinker with a ‘let’s do this’ attitude; proactive in learning and curious about current affairs and culture.
- Team collaboration: a strong team player who is accountable, flexible and highly responsive to both internal and external needs.
- For Capital Markets: Developing understanding of analyst universes, RNS software distribution and confidential reporting.
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