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Public Relations and Communications Apprentice
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Role Overview
You will learn new skills through PA Media Academy and hone them at Pirbright, assisting with writing digital content (internal and external), editing webpages, intranet pages and social media content, event and meeting organisation, liaising with external providers and helping with the administration of the communications office.
Public Relations & Media Relations
- Assist with preparing media monitoring reports and evaluating campaign performance.
- Monitor media coverage and prepare reports on publicity outcomes/ coverage.
- Support media enquiries and maintain media contact databases.
- Research journalists, influencers and stakeholders to support outreach activities.
Content Creation
- Produce written content - articles, blogs, internal communications and social media posts.
- Support creation of multimedia content, including photography, video and audio materials.
- Ensure all content is accurate, accessible, engaging and aligned with the Institute's brand guidelines.
Digital Communications
- Assist in managing social media outputs – posting, tagging, sharing.
- Monitor engagement metrics and contribute to performance reports.
- Edit and maintain Institute webpages and intranet content under supervision.
Campaign Support
- Assist in planning and delivering communication and public relations campaigns.
- Support planning and delivery of stakeholder engagement and outreach activities.
- Help coordinate events, launches, community engagement activities and promotional initiatives.
- Support campaign evaluation and reporting.
Internal Communications
- Assist in developing communications that inform and engage employees via The Bull.
- Support the production of internal announcements and staff updates.
- Contribute ideas to improve employee engagement and communication effectiveness.
Administration & Stakeholder Support
- Maintain communication records, databases and documentation.
- Coordinate meetings, events and project activities as required.
- Build positive relationships with colleagues, suppliers, media contacts and stakeholders.
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
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Training provider
THE PRESS ASSOCIATION LIMITED
Training course
Public relations and communications assistant (level 4)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Use IT systems and software to support campaigns.
- Build stakeholder relationships and present to them in both formal and informal settings.
- Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
- Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
- Able to adapt communication styles as appropriate to the audience.
- Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
- Distribute content using social media channels.
- Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
- Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
- Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles within their organisation's procedures.
- Undertake risk assessment and provide information to support stakeholder planning and strategy.
- Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
- Proofread and edit communications materials such as news releases, graphics and video, and social media content.
- Support team and colleague development through buddying or coaching.
- Contribute to activities which focus on improving sustainability within their organisation's procedures.
- Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.
Training schedule
Training will take place at the Press Association Office in London as well as being supported onsite at Pirbright
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Essential qualifications
GCSE in:
- English (grade 4)
- Maths (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Other requirements
- Disclosure and Barring Service (DBS) check
- Comfortable working within an Animal Research facility
About Us
We are world-leading centre of excellence in the research and surveillance of viral diseases of livestock and viruses that spread from animals to humans. Our major strength in understanding the immune systems of livestock provides a platform to control current diseases and respond to emerging threats. This important research would not be possible without the proportionate use of animals, which are integral to the development of new disease control measures such as vaccines and diagnostics. We have an establishment-wide commitment to the 3Rs (replacement, reduction and refinement), high standards of animal welfare, a culture of care and openness. Our Institute is made up of a dynamic and vibrant community of staff covering a diverse set of chosen fields, backgrounds and experience. We all play a crucial role in furthering the Institute’s aspirations, advancing the frontiers of science and knowledge through our excellent scientific research, knowledge sharing and contribution; with a real focus in improving the world in which we live. Our outlook is always balanced by our strong sense of purpose, values and behaviours and an unwavering commitment to a ‘one Institute’ approach.
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Job titles related to this apprenticeship
- Campaign assistant
- Communications assistant
- Internal communications assistant
- Junior account executive
- Junior press officer
- Junior publicist
- Public affairs assistant
- Public relations assistant
Contact Information
The contact for this apprenticeship is:
THE PIRBRIGHT INSTITUTE
Khushi Kabra
The reference code for this apprenticeship is VAC2000045135.
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