LAW CHOICE RECRUITMENT
Public Relations Assistant
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Location: Birmingham Hours: Full time Salary: £32,000 Contract: Permanent
THE ROLE
As PR Assistant, you will play a key role in helping to promote and grow the business through creative storytelling. Reporting to the Head of PR and working alongside the PR & Social Media Executive, you will support the delivery of external communications, developing PR that stands out, enhances the firm's brand, and protects its reputation.
KEY RESPONSIBILITIES OF THE PR ASSISTANT
PR
- Assisting the Head of PR in growing the PR strategy in line with business development campaigns and initiatives
- Generating news stories and PR hooks
- Building relationships with journalists and key stakeholders
- Researching new media outlets and making recommendations for pitches
- Drafting and distributing press releases, briefings, and Q&A documents for key target national, trade, and regional press
- Working with media platforms to track all coverage and developing various reports
- Maintaining and developing a wide range of media lists
- Attending meetings with teams and partners
- Working closely with the internal comms team to ensure alignment on news and content
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Digital content creation
- Uploading news articles, press releases, and profile pages to the website
- Working with the team on promoting PR across social media channels
- Supporting the team in the recording and promoting of podcasts
General
- Supporting the Head of PR with admin and general activity, picking up ad hoc duties as they arise
- Dealing with general enquiries as they arise
- Providing general assistance across the whole team as required
WHAT WE'RE LOOKING FOR
- 2-3 years PR experience, gained within an existing PR background (PR agency and professional services environment desirable)
- Experienced in PR and communications concepts and practices
- Excellent communication and writing skills
- Excels in creating interesting content
- Well-organised, able to work to deadlines
- Ability to think outside the box with an eye for detail
- Creative and confident in liaising with senior teams and presenting
- CIM/PR qualifications or a desire to study them desirable
- Ability to turn technical information into interesting news, with creative flair
- Ability to use initiative and work with limited supervision, with a positive, proactive approach
- Understanding of social media
- Keen interest in the news agenda
- Ability to prioritise work and meet deadlines under pressure
- A strong team player, ready to help colleagues
- Well presented with a polite, professional manner
- Flexible and committed, willing to work outside office hours and travel within the UK as required
- Excellent IT skills, including MS Office
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This is a great opportunity for a PR Assistant with an existing PR background to join a top international law firm and take on a varied, creative role within a busy Marketing and BD team. If you have the skills and experience outlined above and are looking for your next step as a PR Assistant, apply today.
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