think publicity
Public Relations & Content Executive
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Public Relations & Content Executive
Salary: £26,000 per annum + 7-hour flexitime working days, pension & standout agency perks
Location: Royal Albert Dock, Liverpool (Hybrid Working)
Job Type: Full-time, Permanent
Closing Date: Monday 7th September, 10:00 AM
About the Role
Are you a proactive recent graduate or just starting out agency-side, smashing client PR & socials, and looking to make the next big move in your career?
Based at the vibrant Royal Albert Dock, Think Publicity is a fast-paced, collaborative, and ambitious PR agency where big ideas meet real impact. Celebrating a national placemaking Purple Apple Award for our Albert Dock large-scale installation was a huge moment for the agency. We take immense pride in delivering creative, thoughtful events and campaigns for a wide roster of UK clients across heritage & tourism, property & PRS, hospitality, retail, and leisure. We work hard, celebrate every win together, and offer a collaborative environment where an ambitious Executive can make a genuine mark.
We are looking for an ambitious, creative PR & Content Executive to join our team at the Royal Albert Dock. This role is perfect for a talented PR, Journalism, or Creative Writing graduate who brings a relevant placement year or 1+ years of agency/in-house experience.
You will instinctively know when to leverage traditional PR versus modern digital content. You will help drive regional and national press coverage while getting hands-on with short-form video creation, client social media, and supporting events and activations.
If you are a confident communicator with great time management and a passion for creating social content that stops the scroll, apply now!
Key Responsibilities
1. Public Relations & Media Relations
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- Media Opportunities & Pitching: Research forward features, identify a broad range of news hooks, and assist in pitching stories to regional, national, and trade journalists.
- PR Copywriting: Draft press releases, media alerts, client Q&As, and round-ups under senior guidance.
- Press Office Support: Act as the first point of contact for day-to-day media enquiries, supply high-res image assets, and keep media databases up to date.
- Events & Media Visits: Assist with the coordination of press drops, media FAM trips, influencer invites, launches, and guest lists.
- Coverage Tracking: Monitor daily media hits and assemble monthly client reports showing PR & social media platform activity, reach, and campaign results.
2. Social Media & Content Creation
- Short-Form Video: Plan, film, and edit engaging Instagram Reels, TikToks, and video assets at client properties around the UK. Liverpool has the highest demand for content, followed by Manchester and London.
- Social Management: Draft monthly social planners, schedule posts, reply to messages, and build active online community engagement across client feeds.
- Trend Spotting: Keep track of trending audio, viral formats, and platform updates to keep client social channels fresh and relevant.
3. Copywriting & Digital Marketing
- Digital Copywriting: Write and format blog posts, website articles, and news updates.
- Email Campaigns: Build, format, and schedule digital e-flyers and client mailers.
- Creative Briefs: Assist in creating photography and videography briefs for creative teams and client shoots.
4. Coverage Tracking & Reporting Support
- PR Coverage Tracking: Daily monitoring of online, print, and social channels to capture, clip, and log all secured media hits.
- Coverage & Analytics Compilation: Systematically gather reach figures, engagement metrics, and link data into monthly reporting templates ready for team review.
- AI Sentiment Logging: Run campaign coverage and mentions through AI sentiment and social listening tools to compile baseline tone and brand perception data.
- Reporting Collaboration: Work closely with the senior team to review compiled data, identify top-performing coverage, and highlight key insights for client decks.
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Role Requirements & Competencies
- Education & Experience: A degree in PR, Journalism, Communications, or Creative Writing, paired with 6–12 months of hands-on agency/in-house PR or social media experience (internships and placement years included!).
- Short-Form Video Confidence: Comfortable picking up a smartphone, capturing content on-site, and editing Instagram Reels and TikToks.
- Time Management & Prioritisation: Ability to manage your own workload, meet tight press deadlines, and stay organised in a multi-client agency environment.
- Confidence & Communication: Clear, professional written and verbal communication skills with the confidence to speak with journalists, brief influencers, and assist clients on-site.
- Proactive & Eager to Learn: High attention to detail, strong pride in your work, and an enthusiasm to adapt your tone of voice to suit different brand briefs.
How to Apply
Please apply with a CV via this platform and follow up with a short video (90 seconds max) DM’d to our Instagram @madebythink, telling us creatively why we should hire you!
Closing Date: Monday 7th September, 10:00 AM
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