Vodafone
Public Relations Lead
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Who we are
VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation. As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability. We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal. #VOIS #BeUnrivalled #CreateTheFuture
Location
Paddington, Hungary OR Romania
About this Role
We are seeking an experienced Public Relations and Media Communications professional to lead VOIS’ external marketing communications and earned media strategy. Based in London and reporting to the Customer Communications Lead, this role will drive awareness, credibility and commercial reputation among prospects and customers through strategic media engagement, thought leadership, compelling content and market positioning initiatives. The successful candidate will play a key role in shaping VOIS’ external voice, collaborating with internal stakeholders and agency partners to deliver measurable business impact.
What you’ll do
- Own the development and execution of VOIS’ external marketing communications and public relations strategy, targeting prospects and customers.
- Determine annual media priorities, campaign focus areas and communications investment recommendations.
- Act as the senior communications advisor on earned media and external market positioning against competitors.
- Manage the external communications agency, setting priorities, reviewing outputs and measuring performance against agreed objectives and KPIs.
- Lead planning and delivery of the annual earned media programme, maintaining a consistent cadence of proactive media activity throughout the year.
- Identify, develop and drive newsworthy content, announcements, customer stories and thought leadership opportunities that enhance VOIS’ visibility and credibility with customers.
- Create and commission thought leadership content for customer audiences, including opinion articles, reports, commentary, executive by-lines and media materials.
- Build and maintain strong relationships with key technology, business and industry media, working through agency partners and directly where appropriate.
- Develop briefing materials, messaging frameworks, media narratives and spokesperson preparation materials.
- Identify and coordinate commentary opportunities aligned to breaking news, industry trends and market developments.
- Support executive participation in media opportunities where directly linked to communications programmes and business priorities for customer growth.
- Monitor competitor activity, industry discussion and media trends to identify opportunities and risks for the VOIS brand.
- Collaborate with Vodafone Business, Vodafone Group and wider communications teams to ensure alignment of external positioning and messaging when targeting customers and prospects.
- Work closely with marketing, digital, commercial and service tower stakeholders to ensure communications activity supports broader business objectives.
- Manage communication budgets, agency costs, reporting and performance measurement, providing recommendations for optimisation.
- Deliver regular reporting on media impact, share of voice, coverage quality, sentiment, thought leadership performance and business outcomes.
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Who you are
- Significant experience in public relations and B2B communications, ideally within technology, managed services or telecommunications environments.
- Demonstrated success in developing and executing earned media and thought leadership programmes.
- Exceptional writing, editing and content development skills.
- Strong media relations expertise with a proven ability to secure impactful coverage and build journalist relationships across UK and international publications.
- Ability to build credibility with senior stakeholders and provide strategic communications guidance.
- Strong commercial awareness and the ability to connect communications activity with business outcomes.
- Excellent presentation, planning and project management capabilities.
- Comfortable working independently with minimal day-to-day supervision.
- Experience measuring earned media performance and communications effectiveness.
- Outstanding written and verbal English communication skills.
- Minimum of 9+ years’ experience in public relations.
- Desirable: Experience with LinkedIn advertising programmes.
Not a perfect fit?
Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.
What's in it for you
- Opportunity to shape and lead the external reputation and market positioning of a global technology and business services organisation.
- Exposure to senior leaders and a diverse range of internal and external stakeholders.
- Ownership of strategic communications programmes with measurable commercial impact.
- Opportunity to influence thought leadership, brand visibility and customer engagement initiatives.
- Experience working across international markets, cross-functional teams and agency partnerships.
- Responsibility for communications planning, budget management and performance optimisation.
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What skills you will learn
- Advanced strategic communications and reputation management.
- Executive communications planning and media engagement.
- Earned media measurement and communications analytics.
- Thought leadership programme development and content strategy.
- Cross-functional stakeholder management within a global organisation.
- Competitive positioning and market intelligence techniques.
- Agency management and communications programme governance.
- Customer-focused B2B marketing communications strategy.
VOIS Equal Opportunity Employer Commitment
Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.
Join Us
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together. With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
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