Bloom Search International
Public Relations Manager
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PR Manager
Luxury Womenswear | Confidential Opportunity
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Bloom Search is partnering with an established luxury womenswear brand to appoint an experienced PR Manager.
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This is an exciting opportunity for a highly connected, culturally aware and proactive PR professional to support the continued growth and global visibility of a distinctive luxury brand. Reporting to the Brand & Communications Director, the PR Manager will be responsible for delivering the day-to-day global PR strategy across media relations, product placement, VIP, celebrity dressing, events and brand launches.
The Role
- Deliver the global PR strategy in line with the wider brand and communications direction.
- Build and maintain strong relationships with editors, fashion directors, stylists, journalists, influencers and industry partners.
- Drive meaningful editorial coverage across luxury fashion, lifestyle and cultural media.
- Manage press requests, sample trafficking, product placement and seasonal collection launches.
- Develop targeted press strategies around key brand moments, campaigns, events and commercial priorities.
- Lead proactive pitching across print, digital, broadcast and social media.
- Support VIP and celebrity dressing opportunities, working closely with stylists, agents and talent teams.
- Coordinate showroom appointments and seasonal press days.
- Manage external PR agencies and ensure international markets remain aligned with the global brand strategy.
- Draft press releases, media alerts, briefing documents, talking points and other external communications.
- Maintain accurate press contacts, media lists, coverage reports and competitor analysis.
- Monitor brand sentiment, industry developments and emerging cultural opportunities.
- Work cross-functionally with Brand, Creative, Social, Marketing, E-commerce, Wholesale and Retail teams.
- Support the planning and delivery of fashion week activity, launches, events, collaborations and
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