ENI – Elizabeth Norman International
Qualitative Research Director
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Research Director – Qualitative Research
London, hybrid
Salary up to £80,000
What if your research didn't just answer questions but helped clients ask better ones?
This specialist insight consultancy is known for helping some of the world's biggest brands build deeper customer empathy. Rather than delivering research in isolation, they work as strategic partners, helping clients understand the people behind the data and translating human insight into meaningful commercial decisions.
Their work spans customer experience, brand, innovation and service development, but what really sets them apart is their consultative approach. From shaping strategic briefs through to influencing business decisions, they're trusted advisors who challenge thinking, uncover opportunities and help clients see problems from a fresh perspective.
As a Qualitative Director, you'll play a pivotal role in leading this work. You'll own senior client relationships, guide projects from initial brief through to delivery, and ensure every piece of research tells a compelling story that drives action. This is a hands-on qualitative role where you'll continue to moderate research yourself, staying close to consumers and bringing genuine depth and empathy to every project.
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You'll be working across projects such as:
- Customer empathy and experience
- Brand strategy and positioning
- Concept and proposition development
- Innovation and service design
- Strategic qualitative programmes
You'll collaborate closely with clients from the earliest stages, helping shape research objectives, designing thoughtful methodologies and facilitating strategic conversations that lead to better business outcomes, not simply delivering findings.
We're looking for someone who has:
- Significant qualitative research experience gained within an agency or consultancy
- A track record of managing and growing senior client relationships
- Strong moderation skills across a range of qualitative methodologies
- Experience designing strategic research programmes and translating insight into commercial recommendations
- A naturally consultative style, with confidence influencing stakeholders and shaping client briefs
- Curiosity, commercial awareness and a genuine passion for understanding people
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Why join?
This is an opportunity to join a consultancy that puts customer understanding at the heart of business strategy. You'll work alongside an experienced, collaborative team on high-profile client challenges where your thinking will genuinely shape decisions. If you enjoy partnering with clients, building empathy with consumers and delivering insight that creates lasting impact, this is an environment where you'll thrive.
Please apply for next steps. For successful applicants, a recruitment consultant will be in touch via email to schedule a briefing call.
We will explain the role in more detail and share the company details before creating a formal application.
Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted.
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