Spalding Goobey
Qualitative Research Director
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Director – Qualitative – Design Strategy - Great Culture
London (Hybrid)
Circa £70,000 + Bonus & excellent bens
With offices in London and conducting research across five continents, this independent qual boutique and strategy consultancy has a reputation for smart thinking and being perceptive to the ever-evolving consumer landscape. They provide global insight and consumer-grounded design guidance for many of the world’s most recognisable CPG brands.
They have pioneered many innovative methodologies across multiple disciplines including packaging, visual brand language, and creative development. This often leads to NPD and innovation work and broader strategy pieces.
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They are well organised and meritocratic and encourage a culture of having an opinion. They leave space in their workflow for genuine thinking time as they pride themselves on remaining creative and innately tuned into the cultural context of their work.
We seek candidates with solid consumer qual research experience - both f2f and online. This is a leadership position internally and an open attitude to new business will be expected. This does not mean cold calling or target driven outreach. It's about a proactive approach to content development and being active on social channels and events. Of course, at director level you will be involved in proposals and pitches.
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