Spalding Goobey
Qualitative Research Director
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Director – Qualitative – Consumer Insight & Strategy Consultancy
London (Hybrid)
Circa £70,000 + Bonus & Excellent Benefits
Fantastic opportunity for a qualitative Director to join an independent consultancy with a strong reputation for combining qualitative research with strategic design thinking. They work with some of the world's most recognisable names in consumer goods, providing insight that feeds directly into design, packaging and brand development.
Over the years they've pioneered new ways of working across packaging, brand language and creative development – work that regularly leads into NPD, innovation and bigger strategic pieces. If you like insight with a visible, tangible outcome, this is it. Meritocratic, well-run and refreshingly opinionated, this is a team that protects space for genuine thinking time, stays plugged into culture, and expects you to have a view and back it. Politics isn't part of the deal.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you'll be doing:
- Leading high-profile projects from design through to debrief, taking ultimate responsibility for quality and on-time delivery.
- Moderating and facilitating a mix of face-to-face and online sessions, including client and consumer workshops.
- Shaping methodology, leading analysis and delivering the story.
- Playing a genuine leadership role internally – mentoring, developing and getting the best out of a small team.
- Getting involved in proposals and pitches and building your own profile through content, social and events rather than cold calling.
- Acting as a senior point of contact for key clients, growing existing relationships as well as winning new ones.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What you'll bring:
- Solid consumer qualitative research experience, both face-to-face and online.
- A track record of leading teams and projects at a senior level, ideally within a research, insight or design-led consultancy.
- A genuine interest in design and brand, and what it means for the people who buy into it.
- Strong strategic and critical thinking, with the confidence to challenge and say no when it matters.
- A collaborative, curious approach – someone who shares knowledge freely and brings energy to a team.
You'll bring the qual skills, the energy and the ideas – in return you'll get genuine autonomy, a team that backs each other, and a clear path onward for someone who doesn't want to stand still.
A rare chance to lead where insight and design genuinely meet.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location