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Virtual vs. In-Person Meetings
Virtual works adequately for many meetings. But how big is the gap between adequate and optimal for any given meeting? The mode decision should weigh the meeting's importance against the friction of meeting in person — not default to either one.
tClara Survey Findings
Survey Overview
- Survey of 522 US-based business leaders, including 95 C-suite respondents.
Meeting Mode Preferences
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- Across 26 meeting goals:
- 43% of leaders rate in-person as the better mode.
- 35% say virtual.
- 22% say mode barely matters.
Preferred Modes for Different Goals
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In-person is the preferred mode for:
- Building trust and teamwork.
- Persuading or selling.
- Solving important problems.
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Virtual is preferred for:
- Gathering diverse opinions.
- Sharing updates.
- Using people's time efficiently.
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Outcomes of Different Modes
- Virtual meetings are seen as nearly twice as likely to produce a negative outcome as in-person meetings (47% vs. 25%) — convenience carries real risk.
Best Work Environment
- 70% of leaders say a deliberate blend of virtual and in-person work allows them to do their best work.
- C-suite respondents value in-person meetings more than other leaders do (53% vs. 41%).
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