Wholesale Brand Management - WBM
Regional Account Manager - England
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Regional Account Manager – Wholesale & Convenience
About WBM
Wholesale Brand Management (WBM) is a specialist wholesale and convenience brand management business with over 50 years of experience in the UK food and drinks industry. Since 1975, WBM has partnered with brand owners to bridge the gap between warehouses and store shelves, working across the full supply chain to drive sustainable growth. Combining deep market knowledge with data-led insight, WBM helps brands make smarter commercial decisions, increase distribution, and strengthen engagement within wholesale and convenience.
Our Culture
At WBM, our culture is built around four core values: People, Ambition, Accountability, and Integrity. We put people first, encourage ambition and fresh thinking, take ownership of our actions, and always do the right thing for our customers, partners, and each other. These values shape how we work, how we collaborate, and how we deliver results.
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The Role
We are looking for a Regional Account Manager to manage and grow key wholesale and convenience accounts within their territory. This is a full-time, remote role focused on building strong customer relationships, delivering commercial plans, and unlocking new growth opportunities for our brand partners. You will act as the main point of contact between customers, brand owners, and internal teams, ensuring plans are executed effectively and objectives are achieved.
Key Responsibilities
- Manage and develop regional wholesale and convenience accounts
- Deliver agreed sales and distribution targets
- Implement customer and brand strategies within your territory
- Analyse sales and market data to identify opportunities and provide actionable insight
- Build strong relationships with customers, depots, and brand partners
- Negotiate commercial agreements in line with business objectives
- Monitor performance and report on progress against targets
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About You
- Proven experience in account management or business development
- Strong understanding of wholesale and/or convenience channels
- Confident using data and insights to inform customer planning
- Excellent communication, negotiation, and presentation skills
- Self-motivated and comfortable working remotely
- Experience managing B2B brand partnerships, ideally within food and drink
Why Join WBM?
You’ll be joining a respected, long-established business with a strong reputation in wholesale and convenience. We offer a collaborative, values-led culture where people are trusted, ambition is encouraged, and performance is recognised.
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