SUN PHARMA
Regional Business Manager Dermatology
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Who We Are
Sun Pharmaceutical Industries Ltd. (Sun Pharma) is the fourth largest specialty generic pharmaceutical company in the world with global revenues of US$6 billion. Supported by more than 40 manufacturing facilities and more than 40,000 employees around the globe, we provide high-quality, affordable medicines, trusted by healthcare professionals and patients, to more than 100 countries across the globe. Over the last two decades, Sun Pharma has established itself as a leading player in the generics market, and are rapidly ramping up their presence in the specialty branded market with a focus on dermatology, ophthalmology and onco-dermatology.
Values
At Sun Pharma our core values—Humility, Integrity, Passion, and Innovation—are part of our unique culture, known as Sunology.
We are empowering our employees to create their “Own Sunshine”. We believe in being Better Everyday by investing on lifelong learning, Taking Charge by owning our impact, and Thriving Together in a workplace where collaboration is encouraged. We are committed to being an inclusive and equitable employer, valuing diverse perspectives and creating an environment where all individuals feel respected, heard, and inspired to bring their best selves to work.
About the Role
The Regional Business Manager (RBM) for the UK Branded Dermatology Team is responsible for leading and coaching a team of five Institutional Healthcare Specialists (IHS). This role drives regional execution of the UK dermatology strategy, ensuring exceptional customer engagement, high-performance culture, and compliant promotion of specialty dermatology brands. The RBM plays a pivotal role in launching and expanding Sun Pharma’s UK dermatology portfolio, developing strong relationships with key dermatology stakeholders, and ensuring the team delivers against sales, access, and customer experience objectives.
Key Responsibilities
Leadership & Team Management
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- Lead, coach, and develop a high-performing team of 5 IHS across the region.
- Establish and embed a best-in-class account planning capability, ensuring all IHS develop, execute, and routinely review high-quality strategic account plans.
- Conduct regular field visits, coaching sessions, and performance reviews.
- Foster an accountable, motivated, and collaborative team culture aligned with Sunology values.
- Support IHS with complex customer interactions, business planning, and strategic account development.
- Ensure all activities comply with ABPI Code of Practice and internal policies.
Brand & Business Performance
- Deliver regional sales targets and KPIs for the dermatology portfolio.
- Develop and execute regional business plans aligned with national strategy.
- Analyze performance metrics, market trends, and competitor insights to identify opportunities and risks.
- Lead regional account segmentation and prioritization, ensuring resource deployment is focused on highest-value opportunities.
- Review and challenge IHS account plans to ensure clear objectives, stakeholder mapping, access strategies, and measurable milestones.
- Ensure accurate forecasting and contribute to national planning and resource allocation.
Customer & Stakeholder Engagement
- Build and maintain strong relationships with dermatologists, specialist nurses, formulary decision-makers, and NHS stakeholders.
- Support the team in navigating local access processes, pathway development, and formulary submissions.
- Ensure high-quality customer interactions and the delivery of scientific value propositions.
Cross-functional Collaboration
- Partner closely with Medical, Market Access, Marketing, and Operations teams to align on field needs and strategic priorities.
- Contribute to brand planning, launch excellence, and tactical execution.
- Ensure effective communication of field insights to national leadership.
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Compliance & Operational Excellence
- Ensure IHS activities comply with ABPI Code of Practice and internal governance.
- Oversee regional budget and ensure responsible resource allocation.
- Ensure CRM compliance, accurate reporting, and effective territory planning.
- Establish clear performance governance, using dashboards and metrics to monitor execution against account plans and regional objectives.
Key Performance Indicators (KPIs)
- Achievement of regional sales and performance targets
- High-quality implementation of dermatology brand strategy
- Effective development and performance of IHS team
- Strong customer satisfaction and quality of scientific engagement
- Compliance with ABPI Code and internal policies
- Growth in formulary access, patient pathway adoption, and regional opportunities
Qualifications & Experience
Education
- Bachelor’s degree in life sciences, business, or a related field (required)
- Advanced degree (preferred)
Experience
- Significant experience in the pharmaceutical or biotech industry
- Leadership experience managing field-based teams (RBM, District Manager, or similar)
- Strong understanding of dermatology, immunology, or specialty care therapeutic areas
- Deep knowledge of the UK healthcare system, NHS pathways, and access environment
- Demonstrated success coaching and developing high-performing sales/specialist teams
Skills & Competencies
- Strong leadership and coaching capability
- Strategic and analytical mindset
- Excellent communication, influencing, and interpersonal skills
- Strong business acumen and planning ability
- High ethical standards; strong understanding of ABPI
- Ability to collaborate cross-functionally and manage complexity
What We Offer
- 💼 Flexible working scheme
- 🏝️ 25 holidays + 1 extra day off on your birthday
- 🏥 Health insurance
- 🌟 Growth opportunities
- 🌐 International environment
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