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Regional Marketing Manager
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Regional Marketing Manager – EMEA
📍 UK based
🌍 EMEA Coverage
✈️ Approx. 30% Travel
I'm working with a high-growth cybersecurity company looking to hire an experienced Regional Marketing Manager to help drive its next phase of growth across EMEA.
This is a broad, hands-on regional marketing role where you'll work closely with Sales, Channel, Partner and central Marketing teams to build and execute regional GTM plans that generate awareness, create demand and accelerate pipeline.
A major focus will be field and channel marketing. We're looking for someone who understands how to build campaigns that scale through a partner ecosystem, align closely with sales teams and deliver measurable commercial results.
What you'll be doing
- Own and execute regional GTM and marketing plans across assigned EMEA territories
- Develop integrated campaigns that generate demand and contribute directly to pipeline growth
- Partner closely with regional Sales leadership and Account Executives to support territory priorities and revenue objectives
- Build and execute joint marketing initiatives with channel and strategic partners
- Plan and deliver a mix of field marketing activities, including industry events, conferences, executive programmes and digital campaigns
- Develop pre-event, onsite and follow-up strategies designed to maximise engagement and pipeline impact
- Work with central demand generation, digital, product, communications and partner marketing teams to localise and activate campaigns
- Support targeted ABM and account-focused programmes in key markets
- Manage regional marketing budgets and ensure programmes deliver strong ROI
- Track campaign performance, pipeline contribution and other key metrics, using data to continually improve activity
- Work closely with BDR/SDR teams to maximise follow-up and conversion from marketing activity
- Maintain strong relationships with partners, industry bodies and relevant event organisations
- Keep close to market developments, customer trends and the competitive landscape
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What we're looking for
You'll be an experienced B2B technology marketer who is equally comfortable developing the strategy and getting hands-on with execution.
Ideally, you'll bring:
- 7+ years' experience in B2B technology marketing
- Experience within cybersecurity, cloud, infrastructure or a related B2B SaaS sector
- A strong background in field marketing, regional marketing and demand generation
- Proven channel and partner marketing experience
- Experience working closely with enterprise sales teams and understanding how marketing contributes to pipeline and revenue
- A track record of building and executing integrated campaigns across multiple markets
- Experience running major industry events, conferences, executive programmes and virtual campaigns
- Strong knowledge of ABM and modern demand-generation approaches
- Hands-on experience with Salesforce and ideally wider MarTech platforms such as intent and webinar technologies
- Strong analytical skills and the ability to measure marketing performance beyond vanity metrics
- Experience managing budgets and multiple campaigns simultaneously
- Excellent stakeholder-management and communication skills, including confidence working with senior leadership
- The ability to operate effectively in a fast-moving, international and highly collaborative environment
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