Workiva
Regional Marketing Manager - Financial Services
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Regional Marketing Manager - Financial Services
As the Regional Marketing Manager - Financial Services, you will drive a coordinated marketing program across EMEA. Partnering closely with Sales and regional marketing teams, you will accelerate pipeline progression, enhance internal communication, and maximize the impact of regional and global marketing initiatives.
What You'll Do
- Lead end-to-end execution of Financial Services events, including planning, logistics, and ROI analysis
- Direct Financial Services tracks at flagship Accelerate events, managing speaker recruitment and executive dinners
- Coordinate with Regional Marketing Managers to deliver localized webinars and field events across EMEA
- Maintain the master FSI events calendar to ensure seamless regional program alignment
- Develop event briefs and targeted account lists to optimize Sales follow-up and lead management
- Maintain the centralized Financial Services marketing playbook and Highspot content systems
- Adapt global campaign materials for regional FSI engagement alongside Digital teams
- Align priority accounts with relevant content and executive engagement programs
- Establish repeatable processes and templates to scale FSI marketing operations across EMEA
- Facilitate pipeline calls while tracking engagement and progression under direction of the Senior Regional Marketing Manager
- Execute internal communications, including the FSI newsletter and stakeholder updates
- Manage budget tracking, purchase orders, and supplier administration for EMEA FSI programs
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What You'll Need
Minimum Qualifications
- Bachelor’s degree in marketing or equivalent combination of education and experience
- 3+ years of experience in field marketing, campaign marketing, sales enablement, or a closely related role
- Strong organizational and project management skills
- Strong written and verbal communication skills
- Ability to coordinate multiple stakeholders, activities, and deadlines
Preferred Qualifications
- Experience within a B2B SaaS environment
- Exposure to Financial Services marketing
- Experience supporting account-based marketing, events, or pipeline programs
- Working knowledge of Salesforce, Marketo, and Highspot
- Experience working across Sales and Regional, Digital, and Global Marketing teams
Travel Requirement & Working Conditions
- Up to 30% travel required
- Reliable internet access for remote work periods
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
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At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
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