Regional Marketing Manager - Grid Software

Location: United Kingdom
Enjoy the flexibility of a fully remote role while maintaining meaningful face-to-face engagement through occasional travel across Europe. You'll represent Siemens Grid Software at key industry events and collaborate with colleagues and stakeholders in person when required.

At Siemens, we're creating the intelligent infrastructure of tomorrow. We transform spaces into living environments that put people first and protect our planet. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Please note: this role requires candidates to have current and permanent right to work in the UK. We are unable to support visa applications for this position.

You'll make a difference by:

Leading the strategic development and execution of marketing initiatives across Europe for Siemens Grid Software, driving market growth and customer retention in one of our most critical regions. As Regional Marketing Manager for Europe, you will act as the strategic marketing lead across Northern, Central and Southern Europe, developing and implementing comprehensive marketing strategies that support revenue growth, customer retention and long-term market expansion.

Key Responsibilities:

• Strategic Marketing Leadership: Develop and implement integrated marketing strategies for European markets, aligning with global objectives while addressing regional market dynamics and customer needs
• Multi-Channel Campaign Management: Design, implement, and optimize complex multi-channel marketing campaigns across digital, traditional, and event-based platforms to drive lead generation and brand awareness
• Account-Based Marketing (ABM): Lead sophisticated ABM initiatives, implementing standards for one-to-few campaigns targeting key power utility customers
• Sales Collaboration: Partner closely with local sales leaders and European sales leadership to ensure marketing activities support revenue objectives and customer retention goals
• Market Intelligence: Maintain deep knowledge of the European power utilities market, including key publications, industry events, and growth drivers that influence purchasing decisions
• Performance Management: Track, analyze, and report on marketing performance metrics, return on investment, and campaign effectiveness to continuously optimise strategies and tactics
• Paid Media Strategy: Oversee paid media campaigns and budget allocation across European markets, ensuring optimal reach and engagement with target audiences
• Event Strategy: Identify and manage participation in key European power utilities events and publications to drive growth and enhance thought leadership.