Workable
Regional Marketing Manager, Northern Europe
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About Workable
Workable is a software company building an all-in-one recruiting and HR platform that helps businesses hire, manage, and grow their teams. As part of the computer software space, we work at the intersection of technology, hiring, and people operations, supporting organizations as they build stronger teams and scale with confidence.
Workable's global marketing team runs strategy, content, paid media and product marketing centrally. The Regional Marketers carry the local mandate: they make Workable visible, credible and present in their market. As North Europe's Regional Marketing Manager, you'll be the owner of that mandate and strategy for the region, running your own budget, calendar and relationships, while working closely with the central teams who will look to you for regional insight and execution support. This is a critical GTM role reporting to the UK Country Manager: requiring hands-on delivery alongside strategic input into how global campaigns and programmes land and deliver across the market.
What you'll own end-to-end
- Regional Pipeline - Own the regional qualified pipeline target, managing execution across all campaigns and levers to deliver monthly and quarterly pipeline goals.
- Regional GTM Marketing - Translate regional GTM goals and priorities into local events and take ownership of regional campaigns and as a result attract customers and achieve revenue goals.
- Field & Events - Own the UK events strategy across Workable owned (user groups, roundtables, webinars) and third party events, including the negotiation of sponsorship packages with suppliers, organising each aspect of the delivery, representing Workable as a spokesperson and working closely with the Global SDR Director on post-event follow-up campaigns and reporting.
- Sales Partnership - Create and localise messaging and customer-facing content for Workable's ICPs, partner with regional sales teams on targeted events and regional campaigns to build a robust pipeline of new logo and expansion opportunities.
- Customer Advocacy Programs - Establish annual content calendar, source and secure customer participation in written and video testimonials. Also own review platform initiatives, such as TrustPilot.
- Building a Community - Identify, build and help to activate the right partnerships with associations/communities and technology partners and initiate opportunities to run co-events, and create demand using digital and in-person channels.
- Media & PR relations - Identify and pursue local media/PR opportunities across Northern Europe, particularly in the UK
- Localisation of website and content - Own opportunities to localise content available on Workable's website for Northern European markets
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Requirements
- 4-7 years in B2B marketing, with real ownership of a regional or field marketing remit: agency, in-house or a mix
- Strong, hands-on events and trade show experience: sourcing venues, presenting, managing budgets, running a stand or roundtable series yourself
- Comfortable holding a budget and being accountable for how it's spent and what it returns and being able to report on this to leadership
- Confident working with a sales organisation: Account Management and New Business teams will look to you to support pipeline and expansion
- Strong written and verbal communicator and presenter who can represent a global brand consistently across multiple local markets, including at events with press and media contacts
- Organised self-starter: this role runs its own calendar with limited day-to-day oversight and will require operating with attention to detail at all times
Nice to have
- Experience in HR tech, recruiting, or another B2B SaaS category
- Existing relationships with N. Europe HR/recruiting analysts, associations, journalists or media outlets
- Familiarity with G2/Capterra/TrustPilot review programmes
- Video production or customer testimonial sourcing experience
- Experience covering more than one country/market from a single regional seat
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What success looks like in year one
- Pipeline and revenue targets are met, with pipeline creation improving quarter over quarter across new logo and expansion opportunities and net-retention of the existing customer base
- Regional field & events and campaigns, both direct and in partnership with community associations and technology partners consistently deliver pipeline influence, and insights from the region systematically inform global messaging and content
- Relevant customer case studies captured, available and promoted via Workable channels
- Sales partnership is strong and visible: shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities
- The budget is proactively managed with a clear ROI narrative and a test-and-learn roadmap tied to pipeline impact
Benefits
Our employees enjoy benefits that support their productivity and professional development. Alongside an exciting, vibrant and intellectually challenging workplace, we offer:
- 💰 Competitive Pay: A salary of £65,000-£85,000
- 🛡️ Comprehensive Coverage: Private health insurance and a pension plan.
- 📱 Stay Connected: Cell phone reimbursement for seamless communication.
- 🛠️ Work in Style: Apple equipment to set you up for success.
- 🍴 Daily Fuel: A daily lunch allowance to keep you energized and productive.
- 🏡 Hybrid Working: One day per week working from home.
Workable is an equal opportunity employer. We welcome applicants from diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation or any other characteristic protected by law.
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