Forge Holiday Group
Regional Marketing Manager
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At Forge Holiday Group, we don’t just do holidays, we create unforgettable moments.
With award-winning brands like Forest Holidays and Sykes Holiday Cottages, we’re 1,700+ people strong and powered by four values: One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.
Drive Regional Growth Across Wales & the North 🚀
We’re looking for a Regional Marketing Manager (Wales & North) to supercharge property recruitment and retention across our regional brands in Wales, Menai Holiday Cottages and Coast & Country Holidays, along with our North brands - Lakelovers, Lake District Lodge Holidays, Yorkshire Coastal Cottages and Northumbria Coast & Country Cottages.
You’ll lead impactful, ROI-driven marketing that delivers high-quality owner and property leads -shaping local strategy, strengthening brand presence, and driving measurable growth.
What You Need To Know:
- Salary: Up to £40,000 per annum
- Contract: Fixed Term Contract (12 months)
- Location: The role can be based in either our Menai Holiday Cottages office in Bangor, North Wales, in our Lakelovers office in Windermere or our Chester Office. Hybrid working is available, with travel to brand areas regularly.
About The Regional Marketing Manager Role:
This role is about more than campaigns, it’s about driving sustainable regional growth.
You’ll lead marketing activity to generate high-quality property and owner leads, ensuring the right lead mix to meet business goals. Working closely with property recruitment teams and regional brand stakeholders, you’ll create campaigns with clear, evidence-based ROI.
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You’ll collaborate with fellow Regional Marketing Managers and Head Office Marketing to share insight, optimise performance, and maximise impact across Wales and the North.
What You’ll Do:
- Lead and develop day-to-day regional marketing activity to hit property lead targets.
- Plan, deliver and analyse seasonal and reactive campaigns with clear ROI measurement.
- Monitor acquisition performance and report on funnel metrics and conversion.
- Manage budgets effectively to ensure optimal cost per lead.
- Motivate and develop a high-performing marketing team.
- Oversee social media strategy and strengthen local brand presence.
- Build regional audiences and support events to generate new leads.
- Manage email marketing and owner database activity in line with GDPR.
- Continuously review processes to improve efficiency, performance and compliance.
Who You Are:
An experienced marketing leader who blends creativity with commercial thinking.
You’re confident leading teams, managing budgets, and driving performance through data. You build strong relationships with stakeholders, align marketing with business goals, and thrive in a fast-paced, collaborative environment.
Essential Experience
- Proven team management experience.
- Strong marketing background with measurable results.
- Excellent written and verbal communication skills.
- Commercial mindset with strong problem-solving ability.
- Relationship builder with stakeholder management experience.
- IT literate and quick to learn new systems and tools.
- Experience marketing distinctive brand propositions.
- Self-motivated and comfortable working independently.
- Full driving licence.
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Desirable Experience
- Conflict resolution training or experience.
- Strong knowledge of Wales or The North (Lake District, Northumbria or Yorkshire).
What We Offer
- Annual bonus scheme linked to company performance
- Generous holiday allowance + extra days with long service
- Option to purchase extra holiday days if you wish
- A day off for your birthday
- 2 volunteering days per year
- Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay)
- Pension scheme with employer contributions
- Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family
- Special offers and discounts designed to enhance your overall wellbeing
- Health cash plan & life assurance
- Training & development opportunities
- 24/7 mental health support
- Employee savings scheme
- Long service awards and company event
Inclusion & Belonging:
We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.
💡Ready to make your mark? Apply now - or share with someone who’d be a brilliant fit for our next Regional Marketing Manager.
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