Primark
Regional Planner
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Regional Planner
Company Description
Because your perspective shapes trends.
Innovate, your way.
Merchandising at Primark
Our merchandising team turn strategic goals into vast opportunities. Here, your insights will maximize our growth as a business and ensure we continue to stay at the forefront in the world of retail fashion.
Role Overview
As a Regional Planner, you will lead the product range strategy across our Iberia store portfolio, ensuring ranges reflect local customer needs and market trends. Partnering with Buying, Merchandising, and Design teams, you will use data-driven insights to influence product decisions and optimize performance. You will identify growth opportunities, support trading decisions, and help maximize profitability across the region. This highly collaborative role requires regular onsite presence in Arthur Ryan House and occasional travel to Spain and Portugal.
Responsibilities
- Define and deliver Iberia-specific product ranges, using market, customer, climate, and location insights to shape store, category, and country-level plans.
- Lead grading, option planning, and sizing analysis, providing clear recommendations to Buying, Merchandising, and Design teams.
- Monitor sales performance, competitor activity, and market trends to identify growth opportunities and optimize range profitability.
- Partner with cross-functional teams, including Space Planning, Retail, and Product, to ensure the right products are ranged in the right stores with the right space allocation.
- Act as a trusted advisor across the business, delivering insight-led reports and presentations that influence product direction, investment decisions, and trading actions.
- Drive alignment between global product strategy and Iberia commercial priorities, ensuring local customer needs are reflected across seasonal, promotional, and capsule ranges.
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Qualifications
- 5+ years’ experience in Product Merchandising or Branch Merchandising, operating at Merchandiser level with end-to-end category ownership, ideally within a fast-paced fashion retail environment.
- Strong expertise in grading, range building, forecasting, and trading analysis, with advanced Excel skills and experience using merchandising, planning, and analytics systems.
- Proven ability to influence and challenge senior stakeholders across Buying, Merchandising, and Design, using data-driven insights to shape product strategy and commercial decisions.
- Excellent communication and presentation skills, with the ability to translate complex data and market trends into clear, compelling recommendations.
- Highly organized, detail-oriented, and able to manage multiple priorities, delivering high-quality outcomes in a dynamic retail environment.
- A proactive and collaborative approach, with the credibility to build strong cross-functional relationships, drive alignment, and identify opportunities for continuous improvement.
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Benefits
- Healthcare, pension, and potential bonus
- 27 days of leave, plus bank holidays and the option to buy 5 more
- Tax Saver Tickets
- Fitness center
- Subsidized cafeteria
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business with over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
Reasonable Adjustments
If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology, please contact your talent acquisition specialist.
Application Process
All offers of employment are subject to background checks, including right to work, reference education, and for some roles, criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
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Apply to be part of Primark’s future, today… and enjoy career growth, our way.
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