ACROBiosystems
Regional Product Marketing Manager
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职位概述
Authority / purpose of the position
The Regional Marketing Product Manager is responsible for driving product marketing excellence across the European region by cultivating academic Key Opinion Leaders (KOLs), enabling sales through high-impact marketing collateral and customer insights, and executing co-marketing collaborations with strategic partners. This role bridges global strategy and regional execution, ensuring products are positioned effectively to accelerate adoption, credibility, and revenue growth.
主要职责/ 工作期望
Main Responsibility/ Job Expectations
Key Responsibilities
1. Academic KOL Cultivation & Engagement
- Identify, map, and develop long-term relationships with regional academic and clinical KOLs aligned to strategic product priorities.
- Partner with Sales and other stakeholders to engage KOLs in speaker programs, investigator-initiated studies, publications, and educational initiatives.
- Translate KOL insights and influence into actionable feedback for product positioning, messaging, and pipeline strategy.
- Support regional congresses, symposia, and educational events by securing KOL participation and shaping scientific narratives.
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2. Sales Marketing Collateral Support & Customer Analysis
- Develop, localize, and optimize regional sales and marketing collateral (e.g., value propositions, presentations, brochures, digital tools, case studies).
- Ensure all materials are compliant, customer-centric, and aligned with global brand strategy.
- Conduct customer segmentation, market assessments, and competitive analysis to inform targeting and messaging.
- Partner closely with Sales to identify gaps, gather field feedback, and continuously improve commercial effectiveness.
- Track performance of marketing assets and campaigns, translating insights into data-driven improvements.
3. Co-Marketing Collaborations & Execution
- Identify and evaluate co-marketing opportunities with strategic partners, distributors, and technology collaborators.
- Lead planning and execution of regional co-marketing initiatives, including joint campaigns, events, content, and product launches.
- Coordinate cross-functional stakeholders (internal and external) to ensure seamless execution, clear accountability, and measurable outcomes.
- Monitor performance of co-marketing activities and optimize based on ROI and strategic impact.
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知识、经验和 能力
Knowledge/Experience/Competence
- Advanced Degrees preferred (Preferred majors: Life Sciences, Biotechnology, Bioengineering, Chemistry, Biomedical Science, or related fields).
- 3 or more years of experience in Marketing or the Life Sciences industry.
- Strong organisational skills with high attention to detail (timelines, checklists, logistics, multitasking)
- Excellent communication skills (written and verbal)
- Excellent Mandarin & English communication
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