VML
Regional Project Manager
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Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the Opportunity
WPP has embarked on a pioneering partnership with one of the world’s most prestigious luxury automotive groups as they undergo a transformative journey to define the future of modern luxury across their collection of iconic brands.
Utilising the combined strength of our agencies, WPP brings together top talent into coordinated multi-agency and AI agentic teams. Together, we are building a bespoke, integrated agency model with one clear ambition: to drive desire and set new benchmarks for the luxury automotive industry.
At the heart of this collaboration is WPP Open, our intelligent marketing operating system. WPP Open blends world-class creative and media talent with cutting-edge AI and technology to deliver hyper-personalised, immersive brand experiences. By integrating media, strategy, creative, data, and technology, we connect with customers at every touchpoint—from global brand campaigns to individual customer journeys.
This model is the showpiece for WPP’s client transformation—a high-profile account and a once-in-a-career opportunity to help reimagine a collection of the world’s most iconic luxury brands.
The Role
The Regional Project Manager is a pure orchestration role at the heart of this account within the region. With all work delivered globally, the role is not about executing the work itself—it is about orchestrating the flow of work between local and regional teams and the central WPP Global team, applying disciplined governance, ensuring consistent ways of working, and championing the local/regional insight agenda.
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Operating alongside the Regional Lead, you will serve as one of the primary "front doors" for regional and local teams into the WPP Global team—channeling local requirements into the integrated model. Working hand-in-hand with Regional Single Points of Contact (SPOCs) across Production, CXM, and Data, you will focus squarely on getting regional work delivered within our platform-led operating model.
This role is foundational to keeping our output-based model running smoothly at pace—routing regional demand into the central delivery engine, providing structure and visibility for complex programmes, and harnessing WPP Open and agentic workflows for scaled, automated execution.
Key Responsibilities
- Governance & Orchestration: Own and run end-to-end orchestration and governance for the region, establishing clear cadences, rituals, and ways of working connecting local and regional teams with the global delivery engine.
- Regional Front Door: Partner with the Regional Lead and SPOCs (Production, CXM, Data) to channel local and regional work effectively into the global model.
- Insight Agenda Champion: Capture local market needs and feed them into the global team so regional relevance and nuance are built into every output.
- Demand & Workflow Management: Run the regional briefing and demand process end-to-end, ensuring requests are raised, validated, prioritised, and tracked through workflow tools (e.g., Workfront, JIRA, WPP Open) against agreed SLAs.
- Capacity & Demand Balancing: Manage regional demand across rapid-turnaround requests and strategic builds, ensuring local peaks are smoothly absorbed by central delivery teams.
- Risk & Issue Resolution: Proactively manage risks, dependencies, and blockers, maintaining clear escalation pathways to keep delivery moving forward.
- Reporting & Visibility: Establish a single, trusted view of regional status, providing accurate, real-time reporting to leadership and full transparency to local markets on production status against SLAs.
- Scope & Change Control: Oversee scope and change management within the region, maintaining disciplined control over deliverables and timelines.
- Process Optimisation: Continuously improve regional operations, standardising tooling and driving adoption of WPP Open and agentic workflows to increase speed, automation, and scale.
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Key Skills & Experience
- Orchestration & Operating-Model Fluency: Demonstrated grasp of output-based, platform-led delivery models and experience orchestrating demand into central delivery engines across varying speeds of delivery.
- Cross-Agency Coordination: Proven track record aligning and orchestrating multi-agency, multi-disciplinary teams in matrixed, international environments.
- Demand & Workflow Tool Expertise: Hands-on command of end-to-end briefing and demand processes using enterprise management tools (e.g., Workfront, JIRA, WPP Open).
- Local & Regional Insight: Deep understanding of local market needs with the business acumen to ensure work is globally consistent yet locally adapted and relevant.
- Operational Rigour: Highly structured, detail-oriented approach with an unwavering commitment to process consistency, governance, and shared standards.
- Stakeholder Management & Communication: Outstanding communication skills with the confidence to manage expectations, influence stakeholders across all levels, and provide transparent reporting.
- Flexible Working & Global Agility: Flexibility with working hours to accommodate global and regional time zones. The role does not follow a standard 9:00 – 17:30 schedule and will require working early mornings or late evenings as required by regional demand and global collaboration.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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