Talan
Regional Revenue Marketing Manager
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Talan UK and Ireland (part of the Talan Group) is an expert provider of professional services. Our vision and mission is to take positive action in a complex world for the future good of people and the environment and to enlighten and enable our clients’ transformation in an increasingly complex world.
We are purpose-driven, working across multiple sectors, tackling social and environmental challenges, improving and simplify the way markets work, harnessing the power of digital transformation and ensuring data is protected and used ethically.
Talan provides a range of consultancy and outsourcing capabilities including programme management, market design and governance. We also have extensive and award-winning capabilities across cyber security, data privacy and digital transformation. We are B Crop and Great Place to Work accredited.
The nature of what we do means we are very much a people business. The contribution every member of the team makes to our diverse range of experience, skills and personalities is valued. We invest heavily in learning and development to enable our people to develop skills and gain experience which will enhance career prospects for life. Many who started their careers with us have rapidly progressed to more senior positions.
No two days are the same, but we believe in a flexible approach to working which we know our employees value.
Job Description
The Role
The Regional Revenue Marketing Manager owns the marketing contribution to revenue for a region. The role is the senior business partner to regional Sales leadership, accountable for regional pipeline coverage, MQL-to-SAL conversion, and revenue contribution as a shared outcome with Sales.
The Regional Manager does not write the BU-level plans. Instead, the Regional Manager aggregates BU plans into a coherent regional view, arbitrates capacity and priorities when conflicts arise, defends regional needs in head-to-head conversations with Content and Growth leadership, and represents the region in global rituals.
The role combines three dimensions: business partnering with Sales leadership, performance management of the region, and people management of the Campaign Planners themselves - coaching them, raising their level of business partnering with BU leaders, and growing the team's overall maturity.
Responsibilities
Regional Performance Ownership
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- Own regional pipeline generated, pipeline coverage, MOL-to-SAL conversion, and revenue contribution as a shared outcome with Sales.
- Aggregate the Campaign Planners' monthly plans into a coherent regional view; identify gaps, duplications, and capacity conflicts.
- Arbitrate between Campaign Planners when shared resources (Content, Growth) are constrained; escalate to the Head, Global Revenue Marketing when arbitration cannot be resolved regionally.
Senior Business Partnering
- Act as the senior marketing counterpart to regional Sales leadership.
- Partner with regional Sales leadership on segments, ICPs, account priorities, offerings, expected marketing contribution, and quarterly business reviews.
- Represent marketing in regional commercial governance and ensure marketing priorities reflect the regional commercial strategy.
Team Management and Coaching
- Manage, coach, and grow the team of Campaign Planners assigned to the region.
- Raise the level of business partnering between each Campaign Planner and their BU leader.
- Recruit, onboard, and develop Campaign Planners in line with the global capability framework.
Budget and Partner Management
- Manage the regional Revenue Marketing budget; allocate across BUs and Campaign Planners based on commercial priorities and expected return.
- Manage partner-related marketing budgets and co-funded programs (MDF, BDF, COOP); ensure partner investments align with regional sales priorities.
- Pilot partnership relationships at the regional level, supported by Campaign Planner input on BU-specific needs.
Model Adoption
- Apply the global Revenue Marketing operating model in-region - planning cadence, KPI framework, governance rituals - while feeding insights and adaptation needs back to the Head, Global Revenue Marketing.
- Represent the region in global rituals with Content & Brand and Growth leadership.
KPIs
- Regional pipeline coverage vs target (shared outcome with Sales).
- Regional MQL-to-SAL conversion.
- Planner team performance and business-partnering maturity (assessed against the global capability framework).
Qualifications
Requirements
- 8 to 10 years of experience in B2B marketing, demand generation, or revenue marketing leadership roles.
- Demonstrated experience managing and coaching marketing teams in a planning-and-orchestration model.
- Senior business partnering presence - credible counterpart to a regional CCO or Sales leadership.
- Strong capabilities in GTM planning, segmentation, positioning, and field activation orchestration.
- Data-driven mindset- able to read and challenge pipeline, conversion, and revenue contribution.
- Ability to arbitrate, prioritize, and escalate with discipline in a multi-BU, multi-team context.
- Upon employment, employees should also have a sound awareness of the Company's Information, Quality, Environmental and Energy Management Systems.
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Additional Information
Diversity, Equity, and Inclusion commitments
Our commitment to sustainable and inclusive growth. As a socially responsible leader, Talan continually invests in sustainable growth, addressing both social and environmental challenges. We achieve this while preserving our core values and ensuring operational excellence for our clients. This commitment to excellence extends across all aspects of our Corporate Social Responsibility (CSR) initiatives.
For the past three years, through our 360° approach to social and environmental responsibility, we have been driving significant change and strengthening these principles within our corporate DNA. The solid foundations we've been building since 2021 are enabling our organisation to transform in a sustainable and positive manner.
Disability Inclusion
We recognise that the diversity of legislative and cultural frameworks for supporting individuals with disabilities requires the implementation of specific policies and a unique approach in each country where the Group operates. Talan is committed to strengthening its involvement in promoting the inclusion of people with disabilities by implementing dedicated support systems and raising awareness among our teams on these issues.
WHAT WE OFFER
- 25 days annual leave, plus bank holidays
- Reward and recognition schemes
- Flexible working
- Private Bupa healthcare (subsidised)
- Life Assurance (4 times annual salary)
- Employer pension contribution is 2x employee contribution up to 8%
- Season Ticket Loan
- Cycle to work scheme
- Buy and Sell annual leave
- Reimbursement of eye test and up to £50 towards glasses or contacts
- Corporate gym rates
- Employee Assistance Programme
- Summer and Christmas parties, along with monthly Social@77
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