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Regional Sales Director - FMCG
Southampton
Posted 1 day ago
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Drive growth for an international FMCG business with career advancement
Shape strategy, build strong teams, and drive profit across channels.
About Our Client
Our client is a leading and rapidly growing consumer goods company with a strong presence across multiple channels and market segments in China.
Job Description
Sales Strategy & Business Growth
- Develop and execute short-, medium-, and long-term regional sales strategies aligned with the company's overall business objectives.
- Translate corporate growth ambitions into actionable sales plans, KPIs, and performance metrics.
- Drive achievement of revenue, volume, market share, distribution, and profitability targets.
- Monitor market dynamics, customer trends, and competitive activities to identify growth opportunities and potential risks.
- Lead strategic business planning processes, including annual operating plans, sales forecasts, and budget management.
Market Development & Channel Management
- Formulate and implement regional market development strategies to ensure sustainable and profitable growth.
- Expand product distribution coverage and strengthen market execution across all channels.
- Develop tailored channel strategies for:
- General Trade (GT)
- Modern Trade (MT)
- Foodservice/HORECA
- Regional Key Accounts
- Emerging Retail Channels
- Ensure effective execution of promotional activities, pricing strategies, and trade investment initiatives.
Distributor & Route-to-Market Excellence
- Establish, develop, and optimize a high-performing distributor network across the region.
- Build long-term strategic relationships with key distributors, wholesalers, retailers, and foodservice customers.
- Evaluate distributor capabilities and implement performance improvement programs.
- Strengthen route-to-market effectiveness, improve coverage efficiency, and maximize sales productivity.
- Ensure healthy inventory levels and effective demand planning throughout the sales network.
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Sales Team Leadership
- Build, lead, inspire, and retain a high-performing sales organization.
- Drive a performance-oriented culture with clear accountability and execution excellence.
- Recruit, coach, mentor, and develop sales talent at multiple organizational levels.
- Create a robust succession planning and leadership development framework.
- Foster strong collaboration across sales, marketing, supply chain, finance, and customer service teams.
Financial & Profitability Management
- Manage sales budgets and commercial investments effectively.
- Improve sales productivity and return on investment across channels and customers.
- Drive sales of strategic and high-margin product categories to enhance overall profitability.
- Monitor P&L performance and implement corrective actions when necessary.
- Ensure compliance with company policies, trade spend controls, and governance requirements.
The successful candidate will:
- Demonstrate strong commercial acumen and strategic thinking.
- Lead through influence and inspire high levels of engagement.
- Make fact-based decisions using sales analytics and market insights.
- Drive execution rigor while maintaining a long-term business perspective.
- Champion continuous improvement and organizational capability building.
- Operate effectively in a dynamic, fast-paced, and highly competitive environment.
The Successful Applicant
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline. MBA is a plus.
- Minimum 15-20 years of progressive sales leadership experience within the FMCG, Food & Beverage, or Consumer Goods industry.
- At least 2-3 years of experience in a Regional Sales Director or equivalent senior sales leadership role.
- Proven track record of consistently delivering ambitious sales and profitability targets.
- Extensive experience managing multiple sales channels, including distribution, traditional trade, retail, and foodservice.
- Deep understanding of distributor management, channel development, and route-to-market strategies.
- Strong experience in sales operations, forecasting, business planning, and commercial execution.
- Excellent leadership, coaching, negotiation, and stakeholder management skills.
- Strong analytical capabilities with the ability to translate data into actionable business strategies.
- Willingness to travel frequently within the assigned region.
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Preferred Qualifications
- Experience working for multinational FMCG or leading domestic consumer goods companies.
- Strong network and channel resources within the food and beverage industry.
- Experience managing large geographical territories and diverse customer bases.
- Familiarity with digital sales tools, CRM systems, and sales performance management platforms.
- Demonstrated success in leading organizational transformation and commercial capability enhancement initiatives.
What's on Offer
- Opportunity to lead a strategically important region with full ownership of sales growth, market expansion, and commercial execution.
- Competitive compensation package, performance incentives, and clear pathways for senior leadership progression.
- Join a high-growth consumer goods business with strong brand momentum, ambitious investment plans, and a results-driven culture.
Contact:
Quote job ref: JN-072026-7069874
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