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Regional Sales Manager - Foodservice Wholesale
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Regional Sales Manager - South London
Foodservice Wholesale | Chilled & Frozen Foods | Field Based
We are recruiting an experienced Regional Sales Manager to grow an established chilled and frozen food portfolio across South London, with a particular focus on the foodservice wholesale and cash & carry channel.
This is a hands-on business development role combining wholesale account management with new business development. You will build relationships with wholesalers and cash & carries, increase product distribution and create demand amongst the restaurants, takeaways, QSRs, and independent foodservice operators they supply.
The model is simple: develop the wholesaler, create demand with the end user, and drive more product through the wholesale channel.
What you'll be doing
- Develop new business with foodservice wholesalers and cash & carries across South London
- Build and grow relationships with existing wholesale customers
- Increase listings, distribution, and sales of chilled and frozen poultry, seafood, and foodservice products
- Prospect and open new wholesale accounts across your territory
- Work directly with restaurants, takeaways, QSRs, and independent foodservice operators to generate product demand
- Convert end-user opportunities into additional sales through their existing wholesalers
- Conduct customer visits, product presentations, tastings, and commercial discussions
- Identify new opportunities, competitor activity, and market trends across the London foodservice sector
- Manage your own territory, pipeline, and customer relationships with a strong focus on sustainable sales growth
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What we're looking for
- Strong foodservice sales or business development experience
- Proven experience within the foodservice wholesale channel
- Experience working with wholesalers, cash & carries, and foodservice distributors
- Good knowledge of the South London foodservice market
- Experience with chilled and/or frozen foods, ideally poultry, seafood, or similar products
- A track record of winning new business and developing existing accounts
- Confidence dealing with both wholesale buyers and foodservice end users
- Strong commercial, negotiation, and relationship-building skills
- A proactive, field-based approach to sales and business development
- Full UK driving licence
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You may currently be working as a Regional Sales Manager, Area Sales Manager, Foodservice Business Development Manager, Wholesale Account Manager, Key Account Manager, or Territory Sales Manager within foodservice or FMCG.
If you know the South London foodservice market, understand how to grow sales through wholesalers and cash & carries, and enjoy getting out into the market to develop new business, we'd like to hear from you.
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