Buster + Punch
Regional Sales Manager
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Position
Regional Sales Manager – UK and Ireland
Location
Peterborough, UK/Field based
This role involves frequent travel across the UK and Ireland, including regular visits to partners, customers and events.
Salary
£60,000 + commission
Contract
Full-time, Monday-Friday
Holidays
25 days
Benefits
- Discretionary annual bonus
- Contribution to gym membership
- Salary exchange pension
- Discount on the purchase of Company products
The Company
Buster + Punch is a London-born home fashion brand, headquartered in Peterborough, England. We create extraordinary home products for everyday use – transforming functional items into future collectibles through distinctive design and premium materials.
Our core product verticals are Electricity (switches, dimmers and sockets), Lighting and Hardware (door and cabinet).
The Brand now delivers to over 110 countries globally and prides itself on strong systems, financial stability, forward planning, and rewarding employee achievement and energy. As the Brand has matured it is focussed on employing the best people it can attract, as it recognises that these people will drive us to the next stage of our growth.
The Role
Reporting to the Regional VP Sales, the Regional Sales Manager will own and drive B2B sales performance across the UK and Ireland region, with particular emphasis on architect and designer (A&D) specification.
The Regional Sales Manager must be fully entrenched in the brand and have a deep understanding of the technical and functional aspects of all products and categories brought to market. You will be hands-on, leading and managing the sales team while remaining actively involved in training, presenting, pitching and selling.
The Regional Sales Manager will be comfortable working in a multi-channel business, overseeing B2B while supporting and identifying synergies across B+P staff, including how to maximise sales with B2B e-commerce accounts/sites and managing promotional periods (e.g. Black Friday sales).
Responsibilities
- Take full ownership of the commercial performance within the assigned region, driving sales growth and market penetration in line with company objectives.
- Immerse fully in the company’s culture, vision, and strategy to ensure all regional activities are aligned with long-term business goals.
- Lead the implementation of the company’s sales strategy across the region, ensuring effective execution of market development plans.
- Develop a comprehensive understanding of the sales cycle and oversee its application regionally—from market identification to lead generation, nurturing, conversion, and customer retention.
- Strategically identify and pursue new business opportunities to expand regional market share, with a focus on sustainable and repeat business.
- Build and maintain strong relationships with key regional stakeholders including architects, interior designers, lighting designers, developers.
- Manage regional sales pipelines: oversee quoting, negotiation, closing, and follow-ups to ensure high conversion rates and customer satisfaction.
- Consistently achieve or exceed sales targets and KPIs for the assigned regions.
- Conduct regular market analysis to stay ahead of competitive trends and identify opportunities for differentiation and growth.
- Actively grow the brand’s presence in the architecture and design sectors through targeted outreach and relationship building.
- Ensure ongoing engagement with existing customers by communicating product updates, new features, and value-added services.
- Define and implement a regional route-to-market strategy for the company’s full product lines, including identifying appropriate sales channels.
- Collaborate with cross-functional teams (e.g., marketing, product, operations) to ensure a cohesive go-to-market approach and excellent customer experience.
- Drive regional revenue growth by coaching the Business Development Manager to acquire high-value new clients while strategically expanding existing account partnerships.
- Provide direct people management and sales mentorship to the Business Development Manager, establishing clear performance metrics and development plans to prepare the team for future expansion.
- Maintaining internal CRM System
- The strategy and its implementation are carried out in close collaboration with the VP Sales
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Skills & Experience
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- Strong background in the A&D (Architects & Designers) channel, with demonstrable experience driving specification-led sales within premium interior, architectural hardware, lighting, electrical accessories or related design-led categories.
- Typically 3-5 years’ experience in a relevant A&D-focused sales role, with evidence of delivering growth through specification and relationship-led selling.
- Proven regional sales leadership experience, including business development, onboarding and management of major accounts, and direct leadership of a sales team.
- Strong commercial acumen, with experience managing regional P&L performance, forecasting, margins and profitability across territories, products and customers.
- Excellent communication, interpersonal and presentation skills, with the ability to influence internally and externally at all levels.
- Highly organised and analytical, with a solution-oriented mindset and the ability to manage complexity in a multi-market environment.
- Approachable, credible leadership style that promotes high morale, accountability and collaboration across teams.
- Existing industry relationships within the A&D, interior design or specification community across the UK and Ireland region would be advantageous.
What we offer
- Significant autonomy and influence within a growing international business.
- Direct impact on brand growth across key European markets.
- Opportunities for training and career development in a fast-growing, design-driven business.
- A dynamic, creative, and supportive team environment.
- The chance to contribute to a brand that challenges convention and celebrates extraordinary design.
References
The successful applicant will be asked to supply 2 references to support their application
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