Berkmann Wine Cellars
Regional Sales Manager - Heartland
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Location: London, EC1R 4RR, Home & Field Based
Department: On-Trade Sales
Line Manager: Head of Sales, London
Are you an ambitious sales leader with a passion for wine, people and the London On-Trade?
We’re looking for a Regional Sales Manager – Heartland to lead a high-performing team and drive profitable, sustainable growth across one of the most strategically important areas of the London On-Trade.
What do we mean by “Heartland”?
At Berkmann, Heartland refers to London’s independent restaurant sector focused on European, Mediterranean and related cuisines — including Italian, French, Spanish, Portuguese, Greek, Turkish, Lebanese/Levantine and North African restaurants. It is a diverse, relationship-led part of the On-Trade and an important market for our portfolio.
This is a hands-on leadership role for someone who knows the London trade, enjoys being out with customers and teams, and can combine strong people management with real commercial delivery.
What you’ll be doing
Lead & inspire
- Lead and develop a team of five Sales Account Managers, coaching them in the field and creating a high-performing, positive team culture.
- Set clear goals and KPIs, supporting individual development and performance.
Drive growth
- Own the Heartland team budget alongside your own sales target.
- Identify and convert new business opportunities, building sustainable and profitable growth.
- Use market insight and data to shape sales plans and maximise opportunities.
- Champion our key agency wine brands across London’s independent On-Trade.
Build relationships & influence
- Become a trusted ambassador for the business within London’s independent European restaurant scene.
- Build strong, long-term customer and industry relationships.
- Partner with the National On-Trade Sales Director to develop and deliver creative sales strategies.
- Work collaboratively across Marketing, Purchasing, Finance and Credit Control to deliver an outstanding customer experience.
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What you’ll bring
- Proven sales leadership and team management experience, ideally within wine, drinks, hospitality or a related commercial environment.
- Strong knowledge of the wine industry and the On-Trade environment and a proven ability of developing people and delivering commercial results.
- Excellent leading, coaching, communication and relationship-building skills.
- Commercially confident, with the ability to use data and market insight to drive decisions.
- Organised, proactive and comfortable managing multiple priorities.
- A genuine passion for wine, sales and developing people.
- Experience with agency wines, premium/or luxury brands and the London On-Trade is advantageous.
- WSET Level 3 preferred; Level 4 is desirable
Why join us?
At Berkmann Wine Cellars, you will become part of an organisation that seamlessly combines tradition with innovation. You will have the opportunity to contribute to the development and success of some of the world’s most esteemed wine brands, while collaborating within a supportive and dedicated team that upholds the values of independence, professionalism, and integrity. This is a strong opportunity for someone who wants to lead from the front, develop a high-performing team and make a visible impact across London’s independent restaurant scene.
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Working Pattern
This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings.
How to Apply?
This is a key role within our business, therefore if you are interested in applying for the vacancy please click here.
A detailed job description is available on request from vacancies@berkmann.co.uk.
Closing Date
Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.
Offer
- Competitive salary and bonus
- 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
- Company pension
- Access to our Employee Assistance Programme
- Enhanced Maternity and Paternity Pay
- Contribution to Dental Costs
- Generous staff discount on our wine
- A bottle of wine on your birthday and Berkmann anniversary
- £500 referral scheme
We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.
Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.
No agencies please – We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs.
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