deverellsmith
Regional Senior Marketing Manager
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Regional Senior Marketing Manager
Location: Split between West London Head Office, Central London office, and site-based
Salary: Up to £80k basic + package (Dependent on Experience)
Contract: Full-time, permanent, Monday to Friday
Highlights
- Senior leadership role shaping marketing strategy across multiple residential developments in Greater London
- Lead a team spanning digital marketing managers, marketing managers, executives, and coordinators
- A direct voice in senior sales and marketing meetings, with campaigns reaching UK and international buyers
About the opportunity
An award-winning residential developer is seeking a Regional Senior Marketing Manager to lead the planning, coordination, and delivery of marketing across multiple developments. Reporting to the Head of Marketing, you will oversee regional marketing teams and ensure every campaign is aligned, commercially effective, and delivered to a consistently high standard.
What makes the role exceptional
You will sit at the center of regional marketing as the senior point of contact for every initiative. You will have genuine influence over strategy rather than simply delivering it. Developments range from 50 to 500 homes on prime sites, which brings real variety and scale. You will also work with PR agencies on media opportunities and award submissions, helping to raise the profile of a highly respected brand.
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Key responsibilities
- Develop and implement regional marketing strategies aligned with wider business objectives
- Lead, coach, and develop regional marketing team members, overseeing workload and output
- Coordinate regional activity so campaigns and launches complement rather than duplicate one another
- Review and approve key materials, from brochures and signage to digital communications
- Guide teams in briefing and managing external agencies
- Align marketing with sales objectives alongside Project Sales Managers and the Regional Sales Manager
- Lead regional reporting, including PPC and digital performance, to inform strategic decisions
- Oversee regional budgets, ensuring spend delivers strong return on investment
Requirements
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- Significant marketing experience within the property industry
- Proven track record in marketing strategy and overseeing multi-site or regional activity
- Strong leadership and team management capability
- Excellent analytical skills, with experience in reporting and performance optimization
- Commercial awareness, including budget and ROI management
- Strong stakeholder management and communication skills
- Ability to coordinate multiple projects and teams effectively
- A proactive, strategic mindset with the confidence to influence and challenge where appropriate
Rewards and benefits
- Comprehensive training, combining practical learning with structured programs
- Clear career pathways with scope to take on greater responsibility
- Exposure to live, award-winning developments alongside leading industry experts
- A supportive culture built on collaboration and mentorship
Equal opportunities
We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.
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